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Production Matters 

The complexities of broadcast and print production management can leave many agency people baffled. Members can call theĀ 4A's Production Services to break through the confusion.

Production Services supplies members with unbiased information on broadcast and print production management for more cost-efficient advertising production. In addition, the division provides services to guide members on interpretation of talent codes, negotiates with unions on behalf of the industry and publishes reliable data on television and print production costs.

TV Production Survey

Results from our annual survey of television production costs among 4A's members.

In Bookstore

Why the JPC?

Did you know about how the JPC represents the industry in collective bargaining with the performer unions?

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Comparative Claims

How should 4A's member agencies handle the recent rise in printĀ media self-regulation?

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In This Section

Ad-ID
Ad-ID is a Web-based system accessible 24/7 worldwide that generates a unique identifying code for each advertising asset, creating a capability to identify them across all media.

Performer Union Matters
Information pertinent to the employment and utilization of SAG, AFTRA and AFM union performers in commercial advertising



My Notebook

My Notebook

Measure Up in 2015!
Jan 15 | Webinar
Jump-start your media measurement plan! Join Brad Adgate, Research Director, Horizon Media and Chair of the 4A's Media Measurement Committee, for an update on the key trends, challenges and opportunities in cross-media measurement.
> Learn More

4A's Partner Awards

4A's Data Summit

4A's Discount to Borrell Associates
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