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Production Matters 

The complexities of broadcast and print production management can leave many agency people baffled. Members can call the 4A's Production Services to break through the confusion.

Production Services supplies members with unbiased information on broadcast and print production management for more cost-efficient advertising production. In addition, the division provides services to guide members on interpretation of talent codes, negotiates with unions on behalf of the industry and publishes reliable data on television and print production costs.

TV Production Survey

Results from our annual survey of television production costs among 4A's members.

In Bookstore

Why the JPC?

Did you know about how the JPC represents the industry in collective bargaining with the performer unions?

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Comparative Claims

How should 4A's member agencies handle the recent rise in print media self-regulation?

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In This Section

Ad-ID
Ad-ID is a Web-based system accessible 24/7 worldwide that generates a unique identifying code for each advertising asset, creating a capability to identify them across all media.

Performer Union Matters
Information pertinent to the employment and utilization of SAG, AFTRA and AFM union performers in commercial advertising



My Notebook

My Notebook

4A's Talent@2030:
The Business of People & Culture

Aug 11–12 | NYC
Agency talent executives should join us for the first talent leadership conference of its kind, featuring keynote speaker Cindy Gallop and more!
> Learn More

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On). Early registration rate ends July 31.
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Early registration rate ends Sept. 30.
> Learn More

4A's CreateTech
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