As you may be aware, April 1, 2014 was the effective date for signatories to the 2013 SAG-AFTRA Commercials Contract and the 2013 SAG-AFTRA Radio Recorded Commercials Contract (the “Contracts”) to ensure compliance with the requirement for the use of Ad-ID as well as the requirement for electronic reporting.
SAG-AFTRA has issued a letter to all signatories to the Contracts providing additional information regarding the union’s rights of enforcement in regard to these requirements.
Please click on the link: http://ow.ly/vlD95 to download a copy of the letter.
In addition, SAG-AFTRA has issued a Press Release re Ad-ID as the Industry Standard for union-signed commercials.
Please click on the link: http://ow.ly/vlCc6 to download a copy of the release.