Highlights and takeaways from the 2011 Transformation Conference held in Austin in March, 2011. How the recession is affecting 4A’s members, their finances, staffing levels, and operating priorities, including client service. Presentation deck from a Tips, Tools & Tactics Webinar by James Dix of Wedbush Securities. Covers changes in the industry and agency growth forecasts, impact of technology on agency operations, and agency disciplines best positioned for the future Purpose, core services, growth drivers, staffing and size of the agency business. Number of advertising agencies and industry employment data Global ad agencies are upbeat about the future. Highlights of the first 4A's Transformation Conference held in San Francisco in March, 2010 RSW survey of senior marketing executives + agency principals' expectations for 2012. Edward Boches provides key learnings from a Forrester report on the future of ad agencies and the challenges of the current climate. | 