How satisfied marketers are with their agencies, factors that influence consideration and selection of agencies in reviews, shifts in marketing budgets to digital, and more.
How agencies add value to a client's business and how clients add value to the client-agency partnership.
Reasons for account turnover, average tenure + longevity of accounts, incumbent's chances of retaining accounts, costs of switching and more
The case for using an agency vs. an in-house agency is made.
Insights into what's on CMOs and senior marketers minds, their challenges and expectations.
This excerpt from ANA's 2006 report Inside Advertiser and Agency Relationships covers client expectations, relationship issues, compensation and longevity
How to be a better partner, client likes and dislikes, what marketers look for in an agency and creative briefing.