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Value of Agencies 

 

Research Insights from the 4A's 2014 Transformation Conference

These highlights from the 2014 Transformation Conference explore the following challenges and opportunities:

  • Agency reinvention and innovation
  • Collaboration, culture and talent
  • Value of agencies
  • Purposeful marketing and good citizenship


CMO Surveys

Insights into what's on the mind of CMOs and senior executives, their challenges, and expectations.


Agency 2020--Unleashing the Value of Ideas

EffectiveBrands surveyed 250 CEOs and CMOs in 10 markets and conducted vision interviews with 75 thought leaders from the marketing and agency worlds. This report provides a view of the differing perspectives from marketer and agency thought leaders on how agencies are doing in a fast changing marketplace. It provides a view of where the business is headed and what needs to be done.


Agencies Developing Business Solutions

This list, compiled by 4A's Ressearch Services, looks at how agenices have used creative thinking to provide innovative, game-changing, business building ideas for their clients.


Ad Agency Service: In House or Independent?

This classic 4A's publication presents arguments for and against using an agency.

 

 

In This Section



My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
> Learn More

4A's CreateTech
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