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  • Advertising, Marketing + Media
    Advertising, marketing, brands, media, B2B, and international markets....
  • Agency Business
    Client relations, agency operations, business trends, and new business...
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    Consumer behaviors, media habits + market segments, including multicultural, millennials, etc...
  • Digital
    Social media, metrics, mobile, digital advertising, marketing, and media...
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    The best industry news feeds.
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    Insights, sales, trends, top competitors, and more in industry verticals...
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    Consumer insights, conference highlights + thought leadership from 4A's Research and partners...
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    Learn more about 4A's Research Services and what we do...

Value of Agencies 

CMO Surveys

Insights into what's on the mind of CMOs and senior executives, their challenges, and expectations.

Agency 2020--Unleashing the Value of Ideas

EffectiveBrands surveyed 250 CEOs and CMOs in 10 markets and conducted vision interviews with 75 thought leaders from the marketing and agency worlds. This report provides a view of the differing perspectives from marketer and agency thought leaders on how agencies are doing in a fast changing marketplace. It provides a view of where the business is headed and what needs to be done.

Agencies Developing Business Solutions

This list, compiled by 4A's Ressearch Services, looks at how agenices have used creative thinking to provide innovative, game-changing, business building ideas for their clients.

4A's-ANA Agency Advertiser Value Survey

In 2007, the 4A's and ANA conducted parallel surveys designed to assess agency and client attitudes and activities in the following four areas:

  • how agencies add value to the client's business
  • how advertisers add value to the agency-client relationship
  • the degree of interest in value-based compensation
  • possible barriers to changing compensation practices to value-oriented methods.

The Rise of Advertising 

Bob Schmetterer (President and COO od Havas and Chairman of EURO RSCG Worldwide at the time) makes a plea for agenices to apply creative thinking to their clients' business strategy in this classic speech.

Ad Agency Service: In House or Independent?

This classic 4A's publication presents arguments for and against using an agency.



In This Section

My Notebook

My Notebook

PR Forum:
24/7 Always On Communications

May 14 | JWT, NYC
The industry’s top journalists, agencies and brand managers will convene for an open conversation about what's going on and what's next.
> Learn More

NY Seminar:
Strategy For Account Managers

May 15 | NYC
Send your account managers to improve their new business pitches and gain digital strategy insights.
> Learn More

More Seminars & Webinars
Spring 2014 | Nationwide
We have dozens of professional development events scheduled...
> View All Events

Mobile Media Summit Upfront
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