Insights into what's on the mind of CMOs and senior executives, their challenges, and expectations.
Research Insights from the 4A's 2014 Transformation Conference
These highlights from the 2014 Transformation Conference explore the following challenges and opportunities:
- Agency reinvention and innovation
- Collaboration, culture and talent
- Value of agencies
- Purposeful marketing and good citizenship
Agency 2020--Unleashing the Value of Ideas
EffectiveBrands surveyed 250 CEOs and CMOs in 10 markets and conducted vision interviews with 75 thought leaders from the marketing and agency worlds. This report provides a view of the differing perspectives from marketer and agency thought leaders on how agencies are doing in a fast changing marketplace. It provides a view of where the business is headed and what needs to be done.
Agencies Developing Business Solutions
This list, compiled by 4A's Research Services, looks at how agencies have used creative thinking to provide innovative, game-changing, business building ideas for their clients.
Ad Agency Service: In House or Independent?
This classic 4A's publication presents arguments for and against using an agency.