Project management and account handling
Account planning and strategic planning; Jay Chiat Awards
Branding, positioning and promoting an agency.
State of the business, trends, statistics, agency basics, and much more.
What clients want from agencies, account longevity, and relationship trends
Insights into what's on the mind of CMOs and senior marketers, their challenges, and expectations.
New business trends and tactics, best practices and guidelines, agency search consultants, social media for new business.
B2B, Digital, Healthcare, Multicultural, Media and other specialized agencies
The value and benefits of using an advertising agency, arguments against house agencies, etc.