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Affluent Market 


A Tale of Two Markets: A Global Perspective on Affluents and the Business Elite

Ipsos reports on its global comprehensive study of the affluent and business elite with information on their monetary concerns, attitudes, interests, and media habits.

Upscale Latinos 2.0: A Renewed Outlook for High-End Marketers

The AHAA and Nielsen detail the market size, mindset, spending, and shopping behavior of upscale Latinos.

2014 Affluent Outlook

Ipsos provides key takeaways on the state of the affluent market in 2013 and a look forward to 2014.

The 2013 Travelers Road to Decision: Affluent Insights

Google and Ipsos MediaCT discover how affluent travelers shop and book travel with an increased reliance on digital technology than ever before.

Marketing Financial Services to the Mass Affluent

Mintel provides insight on financial trends of the affluent market, including net worth ranges, attitudes toward security, use of mobile banking, and how children affect financial goals.

Affluents in the US: How They Behave as Consumers

Affluent media and buying habits are profiled in this report from eMarketer.

Fashion Online: How Affluent Shoppers Buy Luxury Goods

In this report, Google presents luxury shopper demographics, digital research and shopping habits, and what this means for marketers. An accompanying infographic highlights the value of online research in luxury purchases.

Research Insights | Degrees and Dynamics of Affluent Consumers

Findings from the Shullman Luxury and Affluence Pulse Spring 2013 survey are presented in this Research Insights. It examines the differences in consumers’ perceptions, shopping behavior, communication habits and media usage of the various income segments of the affluent market.

2013 U.S. Trust Insights on Wealth and Worth

U.S. Trust explores the wealth management challenges confronting high net worth and ultra high net worth Americans in this annual study.

Social and Business Networking by Very High-Income Consumers

This report from the Shullman Research Center highlights the ways affluent consumers communicate with family, friends, and business contacts.

Ads, Electronic Devices, and Apps Attract Very High-Income Consumers

Find out what electronic devices affluent consumers own, what apps they installed, and what media platforms they use in this report from the Shullman Research Center.

Luxe in Flux: The Evolution of Luxury in 2013 & Beyond

In this report, Ipsos MediaCT reveals what luxury means today, luxury purchasing trends, and predicts the future of the luxury market.

Audience Snapshot: Affluent Consumers

In this infographic, BrightLine and the ANA reveal insights into the television viewing habits of affluent consumers.

Mass Affluents A New Target Niche

Nielsen introduces mass affluent consumers and gives tips on how marketers can reach them.

Mendelsohn Affluent Study

Learn more about the important U.S. affluent market through the 4A's exclusive executive summary of the Mendelsohn Affluent Survey.

Affluence in America: The New Consumer Landscape

Digitas' proprietary study reveals the changing wave of affluence in America.

The Next Decade in the Global Wealth Among Millionaire Households

The study provides estimates of the number of households with net wealth in three distinct cohorts of $1 million- $5 million, $5 million- $30 million, and $30 million plus across 25 economies.

Affluent Consumers in a Digital World

An IAB study, conducted by Ipsos Mendelsohn, compares affluent and general population digital media habits and exposure to online advertising.



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My Notebook

My Notebook

4A's Talent@2030:
The Business of People & Culture

Aug 11–12 | NYC
Agency talent executives should join us for the first talent leadership conference of its kind, featuring keynote speaker Cindy Gallop and more!
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Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On). Early registration rate ends July 31.
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