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Meaning Really Matters 

This study reports that life priorities across different generations tend to be strikingly similar.

  • Meaning-related activities (spending time with family and friends) are most important
  • People that have purpose in their lives tend to be happier and describe themselves as living the Good Life.
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My Notebook

My Notebook

Transformation LA 2012
The 4A's Mobile App
A best practices report, produced by the ANA and the 4A's
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