Why Your Firm Needs a Separate Innovation Unit
Tim Williams of Ignition Consulting Group makes a strong case for the necessity of having an innovation lab in your agency. Key steps are outlined to help get you started on your innovation unit.
Agency Innovation Labs-10 Steps to Success
BHive Lab, Brunner's innovation lab, provides a roadmap for creating a dedicated agency innovation lab.
The SoDA Report 2015
This report from SoDA-The Digital Society explores many facets of the changing and challenging digital landscape. Topics covered include client-agency relations, marketing spending, agency ecosystems, innovation labs, project vs. retainer work and much more. You must register on Slideshare to download.
Gartner reports on a new type of digital marketing agency with capabilities in business strategy, creative services, experience design, and technology. The report includes profiles of twenty agencies that fit the bill.