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    Advertising, marketing, brands, media, B2B, and international markets....
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Interactive Agencies 

Why Your Firm Needs a Separate Innovation Unit

Tim Williams of Ignition Consulting Group makes a strong case for the necessity of having an innovation lab in your agency. Key steps are outlined to help get you started on your innovation unit.

Agency Innovation Labs-10 Steps to Success

BHive Lab, Brunner's innovation lab, provides a roadmap for creating a dedicated agency innovation lab.

The SoDA Report 2015

This report from SoDA-The Digital Society explores many facets of the changing and challenging digital landscape. Topics covered include client-agency relations, marketing spending, agency ecosystems, innovation labs, project vs. retainer work and much more. You must register on Slideshare to download.

Gartner reports on a new type of digital marketing agency with capabilities in business strategy, creative services, experience design, and technology. The report includes profiles of twenty agencies that fit the bill.

In This Section

My Notebook

My Notebook

4A's Data Summit
Feb. 9 | Conference
A must-attend, half day event gathering high-profile leaders to clarify, inspire, and debate what lies ahead with data and our industry.
> Learn More

4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
> Learn More

4A's Partner Awards
March 21-24 | Award
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
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