SoDA Report: Digital Marketing Outlook - Volume 2, 2015
This semiannual report from the Society of Digital Agencies includes discussions on modern marketers, current agency models, global communication channels, talent development (including Millennial staffers), technological challenges, and more. In addition, 31 SoDA Showcases are highlighted.
Why Your Firm Needs a Separate Innovation Unit
Tim Williams of Ignition Consulting Group makes a strong case for the necessity of having an innovation lab in your agency. Key steps are outlined to help get you started on your innovation unit.
SoDA Report: Digital Marketing Outlook - Volume 1, 2015
This semiannual report from the Society of Digital Agencies includes discussions on agency ecosystems, agency-client relations, outlook for agencies, modern marketers, talent & advocacy, and 40 SoDA Showcases.
Agency Innovation Labs: 10 Steps to Success
BHive Lab, Brunner's innovation lab, provides a roadmap for creating a dedicated agency innovation lab.
Magic Quadrant for Global Digital Marketing Agencies
Gartner reports on a new type of digital marketing agency with capabilities in business strategy, creative services, experience design, and technology. The report includes profiles of twenty agencies that fit the bill.