April 16, 2015
As agencies struggle to find mobile talent it has become clear that the solution is not just in hiring mobile experts, but in training and retaining the existing workforce. This POV highlights approaches that can be used to achieve this goal.
April 16, 2015
This POV explores the different components of a mobile infrastructure including attribution, cross-device tracking, adserving, and creative units and highlights potential partners.
February 12, 2015
4A’s Research is pleased to announce a new Borrell database, BLAST (Borrell's Local Ad Spending Tracker).
January 20, 2015
Members of the 4A's legal, finance and commercial practices communities have developed agency-client master service agreement (MSA) guidance related to Allocation of Risk, Indemnification & Limitations on Liability.
December 10, 2014
In its guide to KPIs, Think with Google looks at four important tenets of measurement-focused marketing and shows how better metrics can improve campaign effectiveness, leading to better marketing outcomes.
November 19, 2014
The Erdos & Morgan Opinion Leaders Study provides unique insights into media consumption by opinion leaders involved in business, professions, associations, and government.
October 24, 2014
The estimates of media inflation that follow have been prepared for 4A’s by Havas Media and are based on historical analysis of past inflation rates and expert consensus.
September 17, 2014
Forty-two entries from five categories have been cited on the Short List of the 2014 Jay Chiat Awards. Winners will be announced on Monday, October 6, at the 4A's Strategy Festival 2014, in Chicago.
June 17, 2014
This Research Insights is an overview of the recent 4A's PR conference, titled "24/7: Always on Communications.
May 15, 2014
This Research Insights covers four of the themes carried throughout 4A's Transformation 2014.
May 09, 2014
There has been a lot of industry discussion of agency performance incentive compensation and payment by results. However, there is little recent agency information on the prevalence of such arrangements, their structure, and their economic impact.
February 27, 2014
Where can you find a concentration of 22 million millennials with $177 billion of discretionary spending power and ready to receive your clients' marketing messages?
February 19, 2014
Mobile cocooning behavior is evident in the U.S, the leader in mobile Internet subscriptions, and is trending around the world.
November 19, 2013
This Research Insights encapsulating the major themes of the 2013 Strategy Festival.
November 13, 2013
Much has been written about how to reach the elusive millennial male. The subgroup of rabid gamers, dubbed "Fanboys," by video entertainment network Machinima, comes into sharp focus in this report.
November 05, 2013
Our latest Research Insights focuses on the four components of a meaningfully different brand experience: purpose, delivery, resonance, and difference. This unique model shows you how to amplify the value of your clients' brands.
October 23, 2013
This Research Insights discusses some of the many highlights of CreateTech 2013.
October 09, 2013
Learn how much consumers are spending in 10 categories (food & drink, housing, health, etc.) in each of the BRICS (Brazil, Russia, India, China, and South Africa) countries, as well as other valuable consumer trends.
October 01, 2013
The media inflation estimates in this Media Matters have been prepared for the 4A’s by Havas Media. They are based on historical analysis of past inflation rates and expert consensus. We thank Joe Abruzzo and Gregory Aston for providing this information.
August 21, 2013
Our new Research Insights presents findings from the Shullman Luxury and Affluence Pulse Spring 2013 survey.
August 14, 2013
The Agency Social Media Monitoring and Reporting Survey publication contains the results of a survey conducted to gather high-level information about social media monitoring activities among 4A's member agencies.
May 15, 2013
Our newest Research Insights contains corporate rebranding success stories that can provide a valuable lesson for others contemplating a change.
March 03, 2013
4A’s Research Services is proud to present a new members-only research feature on the 4A’s website to serve as a one-stop destination for the latest insights into several categories.
February 19, 2013
The 2013 Planning Horizons report is a must-read as you work with your clients to plan marketing activities for 2013.
December 03, 2012
Throughout the year Research Services provides 4A's members with valuable insights and industry information. Our newest Research Insights reports on the recent Strategy Festival.
October 03, 2012
One of our most-requested Research Insights is our compilation of information on innovation and new products. We are very pleased to provide you an updated and enhanced version of Research Insights | Innovation & New Product Forecasts.
July 03, 2012
Our newest Research Insights examines what makes Millennials different from any previous generation, with a focus on grocery shopping behavior.
May 24, 2012
The 4A's 2012 PR Conference, Managing Brand Reputation in an Agile World—An Uncensored Conversation, fulfilled its goal of providing the audience with more than abstract theories.
May 16, 2012
If you operate in the B2B marketing world or need to communicate with government officials, this is a must-read publication.
April 25, 2012
"Continuous change" was the constant at the third 4A's Transformation Conference, as well as complementary themes related to agency corporate culture, philosophy, talent and the convergence of technology with brand storytelling.
March 20, 2012
This research brief provides insights on the shifting attitudes, behavior and priorities of moms today. The 4A's thanks Mintel for sharing this valuable research.
March 09, 2012
This Media Matter is an exclusive summary of the 2011 Ipsos Mendelsohn Affluent Survey. The 4A's thanks Ipsos Mendelsohn for providing this report.
February 15, 2012
“Best Practices: Engaging Millennials with Advertising,” provided by conScore, adds more generational information to our knowledge base, which includes previous Research Insights on Baby Boomers and Gen Y topics.
January 06, 2012
The 4A’s has partnered with Netsize to offer you a free download of “The Netsize Guide by Gemalto: Truly Mobile,” a comprehensive reference work on the state of mobile technology and its impact on business and society.
December 14, 2011
Why not bring consumer world fun into the B2B space? Some marketers have been doing this with great success. In this Research Insights, we present guidelines and some excellent case histories for you.
October 26, 2011
A previous Research Insights report covered Baby Boomers. With this one, we explore Millennials, who represent $170 billion in spending power.
August 04, 2011
NeoMedia Technologies, a leader in 2D mobile barcode technology, has published a report on best practices for incorporating mobile barcodes into advertising.
June 28, 2011
This Research Insights, provided by comScore, is meant to provide a review of key lessons learned via comScore’s extensive measurement of digital advertising effectiveness.
June 03, 2011
Everyone is clamoring for insights. But how does one unearth them and separate the proverbial wheat of insight from the chaff of reams of research?
April 15, 2011
Transformation 2011 focused on today’s top-of-mind topics.This Observations paper will focus on aspects of the conference not already well covered in the press, including content from the closed SAMS Workshop for small and mid-sized agencies.
April 12, 2011
4A’s Research Services is pleased to introduce Fresh Press, your portal to the marketing industry. Fresh Press provides marketing and business news from RSS feeds all over the Web.
April 11, 2011
Our new publication “Advertising Metrics and ROI: A Guide to Improving Agency Accountability and Effectiveness” can help agencies improve effectiveness and profitability by enabling them to become champions of accountability.
January 11, 2011
What makes for successful mobile creative? Should advertisers and agencies seeking to advertise on mobile devices simply adopt the same creative approach they use for their online campaigns?
January 10, 2011
In the course of responding to an increasing number of member requests on logo design, 4A’s Research has compiled a set of guidelines, rationales and success stories.