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Research Essentials 


An extensive collection of industry statistics, original research documents, best practices, and surveys on important industry topics.

If you don't find what you're looking for here, please contact us at research@aaaa.org or call and speak to one of our information specialists at 212-682-2500 for further assistance.

In This Section

Advertising, Marketing + Media
Advertising, marketing, brand building, media and international markets

Agency Business
Number of agencies, employment data, client relations, agency operations, agency business trends

Consumers
Consumer behavior, media habits, and market segments, including multicultural, women, mature market, etc.

Digital
Digital advertising, marketing and media; Social media; Digital agencies; Analytics and metrics

Industries
Insights into sales, trends, top competitors, and much more.



My Notebook

My Notebook

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
> Learn More

4A's Data Summit 2015
Feb. 3 | NYC
Save the date for the next 4A's Data Summit, which will be a half-day event at JWT's NYC Office.
> Learn More

4A's CreateTech
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