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Research Essentials 

An extensive collection of industry statistics, original research documents, best practices, and surveys on important industry topics.

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In This Section

Advertising, Marketing + Media
Advertising, marketing, brand building, media, B2B and ad spending + budgeting

Agency Business
Number of agencies, employment data, client relations, agency operations, agency business trends

Consumer behavior, media habits, and market segments, including multicultural, women, mature market, etc.

Digital advertising, marketing and media; Social media; Digital agencies; Analytics and metrics

Global agencies, advertising, marketing, branding, business and companies

Insights into sales, trends, top competitors, and much more.

My Notebook

My Notebook

4A's Data Summit
Feb. 9 | Conference
A must-attend, half day event gathering high-profile leaders to clarify, inspire, and debate what lies ahead with data and our industry.
> Learn More

4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
> Learn More

4A's Partner Awards
March 21-24 | Award
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
> Learn More

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