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Research Matters 

Research Services conducts secondary research projects on request for members and serves as the agency’s research partner. Research Matters is the gateway to the 4A’s Web-based research offerings. This research toolbox contains proprietary databases of articles, demographic data, and creative work, plus a rich collection of industry statistics, original research documents, surveys, and white papers.

For customized research projects, please contact our staff of information specialists. Call us at 212-682-2500 and ask for Research, or submit your questions via e-mail to Be sure to include your name, agency, city, and phone number. You’ll hear back from us within one business day.

Please note: This service is for member agencies only.

For more information, download A Guide to 4A’s Research Services.


The best industry news feeds, compiled by 4A's Research.


The latest facts and figures, delivered to you in 140 characters or less.



Find out how to reach the rabid gamer segment of Millennial males in our latest Research Insight.

More Research Insights

In This Section

Fresh Ideas
Our latest Research Insights reports and contributions from comScore, Dynamic Logic, Gfk MRI, Mendelsohn, Mintel, Parks Associates and our other research partners.

Research Databases
Access to the databases presented here is part of the toolbox of resources provided by 4A’s Research Services as a benefit of 4A’s membership.

Research Essentials
Research Essentials is an extensive collection of statistics, documents, industry insights and trends compiled by the 4A’s and designed to help agency professionals find valuable insights and relevant information.

Research Services
Our staff of information specialists is available to conduct customized secondary research projects upon request as a benefit of membership.

My Notebook

My Notebook

4A's Data Summit
Feb. 9 | Conference
A must-attend, half day event gathering high-profile leaders to clarify, inspire, and debate what lies ahead with data and our industry.
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4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
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4A's Partner Awards
March 21-24 | Award
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
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