The Evolved CMO, 2012
A Forrester survey of nearly 200 global marketing leaders reveals their top priorities, and the skills and competencies they are seeking.
Game Changers: Women Defining the New American Marketplace
With the rise of social media, women are influencing more purchase decisions than ever before. According to the latest Women, Power & Money study, 54% of American women believe it's there responsibility to help friends and family make smart purchase decisions. A third of women have recommended a product or service in the past six months.
Research Insights | Netsize Guide: Truly Mobile
This comprehensive guide to the mobile industry offers thought leadership from industry executives, case studies and mobile data from 41 countries. (Registration is required to download this 220 page reference work)
2012 RSW Survey on Agency + Marketer Expectations
Senior marketing executives and agency principals' views on the economy, headcounts, budgeting, new business opportunities and more.
Marketing Capabilities Needed to Succeed
A survey conducted by booz&co., in conjunction with the ANA and Korn/Ferry, provides insight into the concerns of senior marketers and the evolution of the marketing function.
New Metro Minority Map: Regional Shifts in Hispanics, Asians and Blacks
This report shows how the rapid growth of Hispanic and Asian groups and new internal shifts of African-Americans are transforming the ethnic profiles of America's largest metro areas.
American women exhibit optimism with regards to their future and their daughters according to findings in Nielsen’s report.
African-Americans’ buying power is expected to reach $1.1 trillion by 2015, according to a report from Nielsen and the National Newspaper Publishers Association. Details of this flourishing market's shopping behavior, media habits and educational background are provided.
This valuable resource from Williams Helde covers the current mobile landscape, advertising, best practices, and the latest developments.
62.6% of B2B marketers reported plans to increase their spending in
social media channels in 2011. A 4A's Research Insights report provides guidelines and case histories on using social media in the B2B world.
Six predictions from Mintel regarding multicultural consumers that could impact your business.
Brian Wieser, senior research analyst at Pivotal Research Group, gives his perspective on the 2012 outlook for ad spending, which media will perform well, and how marketers decide on how much to spend on advertising.
According to the 4A's 2010 Television Production Cost survey, the average national 30-second spot cost $324,000. This is only $1,000 more than in 2009.
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The Razorfish 5
Razorfish reports on how the following five technologies will transform your business: Near Field Communications, the Interface Revolution, Open Digital Services, Marketing in the Age of Big Data, and Cloud Infrastructures.
Social Commerce Playbook
360i outlines how social commerce is affecting the consumer shopping experience and helps brands navigate this emerging landscape.
Six Decisions Shaping the Future of Online Social Networking
The Futures Company reports on six "Pivot Points" to consider in online social networking.
1. Scale
2. Privacy
3. Specificity
4. Pervasiveness
5. Utility
6. Worldview
RSW Client + Agency Perspective on Topics Related to Agency New Business
110 agency principals share their views on the current climate for new business opportunities. 116 key marketing executives discuss their changing needs for traditional agencies and digital shops.
360i Mobile Marketing Playbook
An in-depth guide to the mobile marketing medium. The playbook brings together industry data, best practices, examples and contributions from industry thought leaders.
The Effects of the Recession on Brand Loyalty and "Buy Down" Behavior
The lingering impact of the recession on consumers' purchasing behavior is explored.
Research Insights | Understanding Gen Y
This Research Insights report prepared by The Intelligence Group identifies emerging movements, characteristics and motivations among the 72 million Millennials.
IBM Global CMO Study: From Stretched to Strengthened
Learn what challenges CMOs are facing in the marketing arena. These insights were based on interviews with 1,700+ CMOs.
4A's
Media Matters annual analysis of media cost trends predicts advertisers will battle harder for consumer expenditures, sustaining advertising demand. An overall inflation rate of 5% is predicted for 2012.
The Truth About Youth
McCann Worldgroup's global report on what unites and motivates young people around the world today.
Research Insights: Mobile Barcode Best Practices
This report from NeoMedia Technologies provides best practices for incorporating mobile barcodes into advertising.
How Many Ads Is A Person Exposed To In A Day?
This synopsis of studies on how many ads a person is exposed to in a typical day was compiled by 4A's Research Services.
Forever Frugal?
The third annual Booz & Company consumer spending report reveals that U.S. consumers continue to feel they are on shaky ground — fueled by high unemployment and feelings of uncertainty, even among those who are employed.
Affluent Consumers in a Digital World
An IAB study, conducted by Ipsos Mendelsohn, compares affluent and general market digital media habits and exposure to online advertising.
The Future of Global Brands, by The Futures Company
Global brand-building in an uncertain world
The World in 2020
This report by The Futures Company examines factors that are shaping the global landscape, indicates how businesses will be affected, and provides prosperity measures.
Rebound & Recovery: Twelve Takeaways from the Japanese Earthquake and Tsunami
The Futures Company gives advice on the responsible actions companies should consider taking in the wake of disasters.
Navigating the New Consumer Realities
According to BCG's report on consumer sentiment, 57% of respondents in the U.S. said they have been personally affected by the economic downturn.
Tiny Screen, Huge Results: Maximizing Mobile Advertising Performance
MediaMind's analysis of 230 million+ mobile impressions provides revealing pointers for improving your mobile advertising efforts.
Affluence in America: The New Consumer Landscape
Digitas' proprietary study reveals the changing wave of affluence in America.
Research Insights | Insightful? Or Just Interesting?
How to Identify a Brand-Building Home Run
What constitutes an insight and how to identify a truly worthy brand-building idea.
Advertising Metrics and ROI: A Guide to Improving Agency Accountability and Effectiveness
This practical guide, which is available free to members, identifies specific metrics to use in measuring 40+ marketing activities. It also demonstrates the monetization framework for each metric and provides templates for presenting the results in an annual Brand Stewardship Report.
Trend: Life Coaching
Mintel Inspire reports on the need for, and emergence of, tools and services that offer easy fixes for everyday challenges.
Planning Audience Reach With "Adjusted Unique"
MediaMind's benchmarks report shows how reach can be an effective measure of campaign performance. Performance metrics, such as CTR and dwell rates, for banners, rich media and video are provided.
RSW 2011 New Business Report: A Client's Look Ahead at Agencies
RSW's report takes the pulse of marketers' satisfaction with their agencies, plans and reasons for considering a review; factors in deciding on which agencies to consider and what influences their choice of the winner.
The Role of Men in the Shopping & Decision-Making Process
Men play a critical role in purchasing decisions for both big ticket and smaller purchases, according to a survey of male shopping habits from Jacobs Media.
Mainstream Green
According to research from Ogilvy Earth marketers have failed to influence consumers to purchase more sustainable, but pricier "green products".
Observations from the 2011 Transformation Conference
Transformation 2011 focused on today’s top-of-mind topics, including the agency of the future, issues in talent recruitment and retention, crowdsourcing models, boomer technology use, the coming revolution as mobile meets shopper marketing, and what you can learn from agencies that consistently win new business.
Me Entiendes?: Revisiting Acculturation
Research based insights from Communispace on how to engage the fast growing and diverse Latino population in the U.S.
2010 Global Brand Simplicity Index: United States
A global survey from Siegel + Gale on consumer perceptions of simplicity and complexity and its importance in our daily lives.
Financial Services: Making Smart Investments in Online Advertising
A study from MediaMind based on the performance of more than 28 billion ad impressions from financial services.
Fuel Line's 2010 Advertising Agency New Business Survey
430 small to midsize U.S.agencies answer the question:
"Does your agency have a unique point of differentiation from competitors."
CMO Survey
The CMO Survey fielded by Duke University reports an optimistic outlook from 421 top marketers. Included are insights on growing marketing budgets and a consumer shift away from a focus on price to one on quality.
Hispanic Market Overview 2011
JakeAdams Consultancy + HispanicAd.com report on the state of the U.S. Hispanic market. It includes a profile of the market, language preferences, leading advertisers and Hispanic media details.
Mobile InsightNorms
InsightExpress' yearly comparisons show that mobile campaigns in the past year have done a great job of capturing consumers’ attention (Mobile Ad Awareness metric) and educating them (Message Association metric).
Mobile Year in Review
comScore's report is a look at the top trends in mobile throughout 2010 and their implications for 2011. It covers mobile media habits, device trends, the role that social media play in driving mobile growth and more.
2011 SODA Digital Marketing Outlook
The Society of Digital Agencies surveyed over 600 marketers, agencies and technologists. The SODA report features the outlook for investments in new vs. traditional media, case studies and commentary by senior marketers and leading agencies.
2010 U.S. Digital Year In Review
This comScore report reviews the prevailing digital trends of the past year with an eye on their implications for the future. Top web properties and categories, e-commerce, search, social networking, online advertising, online video and mobile market are covered.
Research Insights: What Makes for Successful Mobile Creative?
Dynamic Logic provides actionable advice on developing successful mobile advertising creative. This timely piece provides information on placement, metrics, branding, reach, and more.
MediaMind Global Benchmark Report
The MediaMind Global Benchmark Report offers rules for maximizing standard banner results. Benchmark averages on interactions, Dwell, click, conversion, expansion and video metrics are reported by format, size and verticals.
Research Insights | What You Need to Know About Logo Design
A compilation of guidelines, rationales, and success stories on logo design and corporate identity.
Mendelsohn Affluent Survey Affluent households constitute 21 percent of all U.S. households. For the first time, the survey includes advertising touchpoints, ad receptivity, and new electronic platforms for media consumption.
The Lost Art (And Science) Of Briefing for High Impact, best practices on the briefing process from Bruno Gralpois author of
Agency Mania.
Psychographic profiles from GfK MRI of users of various brands, such as Burt's Bees, AFLAC, etc.
Jewels of the Internet is a compendium of selected—and mostly free—advertising and marketing online resources.
Multicultural Jewels of the Internet, a compilation of useful online multicultural resources.
“The Consumer Decision Process: Consumer Electronics Purchases by Generation”
Parks Associates' report examines the differences in purchase behavior in four age segments of the U.S. broadband population: Millennials/Generation Y, Generation X, Boomers, and Matures.
Research Insights | Deutsche Bank Proves Advertising Drives Value plus 27 brands that experienced success after increasing ad spending during the recession.
Mintel insight on a simple
packaging innovation.
How to Sell Premium in a Recession by Mintel.
Mintel explains why two-wheelers may be the sweet spot for plug-in culture.
Behavioral economics can offer valuable new insights into human behavior and a way to provide clients with market moving ideas.
Mintel report on baby boomers 