These databases are just a taste of what is available from the Research Services. If you’re not finding what you need or want guidance in using the databases, please call (212) 682-2500 and ask for Research, or e-mail us at research@aaaa.org.
AMIGO | BUDDY | CREW | PROQUEST
ProQuest | Business News
ProQuest is a database of more than 3,000 trade journals, newspapers, and local and regional publications.
With ProQuest you can:
- Find the latest news about public and private companies;
- Monitor national and local industry and product trends; and
- Understand business and economic conditions, management techniques, and business practices.
AMIGO | Advertising News
AMIGO (Advertising, Marketing, Industry, Global - Online) is ideal for quick and focused information that you can access 24/7 from your own computer. It contains trade press articles that help you to:
- Profile companies, products, and brands
- Retrieve data on market size, market share, and product sale
- Locate information about marketing strategies and advertising campaigns in the United States and around the world.
BUDDY | Demographic Data
BUDDY (BUsiness Demographics and Data for You) is a market research tool containing demographic and household spending reports and forecasts.
With BUDDY you can:
- Find detailed demographic data
- Create rankings
- Compare all ZIP Codes in a county or city
- Create a profile analyis chart of geography by specific demographic characteristics, quality of life variables, or retail sales potential
- Create a Google map.
Take a tour of BUDDY -- Download the November 2008 Webinar
CREW | Creative Advertising Archives
CREW (Creative Running Everywhere Worldwide) is a database containing more than 12 million advertisements from around the world in five media.
CREW allows you to:
- Search the database without charge for print, television, radio, outdoor, and Internet ads (there is a charge to obtain the actual creative);
- View ads in more than 50 countries and 27 languages;
- Check on competitors’ advertising;
- Provide insight into creative ideas;
- Search by company, brand, country or region, industry, medium, and date range
