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Research Databases 

Access to the databases presented here is part of the toolbox of resources provided by 4A’s Research Services as a benefit of 4A’s membership.
This is just a taste of what is available. If you're not finding what you need or would like guidance in using the databases, please call (212) 682-2500 and ask for Research, or e-mail us at



ProQuest | Business News

ProQuest is a database of more than 3,000 trade journals, newspapers, and local and regional publications.

With ProQuest you can:

  • Find the latest news about public and private companies;
  • Monitor national and local industry and product trends; and
  • Understand business and economic conditions, management techniques, and business practices.


GIG (Global Innovations Gateway) is a cutting-edge idea-generation database and a visual tool invaluable to a variety of tasks:

  • See the latest trends, ideas and concepts from around the world.
  • Check out new business ventures and learn from entrepreneurs and creatives.
  • Get inspiration for your latest campaigns or revive your existing campaigns


AMIGO | Advertising News is no longer available.

Check out ProQuest for full-text articles on advertising and other topics.


BUDDY | Demographic Data

BUDDY (Business Demographics and Data for You) is a market research tool containing demographic and household spending reports and forecasts.

With BUDDY you can:

  • Find detailed demographic data
  • Create rankings
  • Compare all ZIP Codes in a county or city
  • Create a profile analyis chart of geography by specific demographic characteristics, quality of life variables, or retail sales potential
  • Create a Google map.

Take a tour of BUDDY -- Download the Introductory Webinar



CREW | Creative Advertising Archives

CREW (Creative Running Everywhere Worldwide) is a database containing more than 17 million advertisements from around the world in seven media.

CREW allows you to:

  • Search the database without charge for print, television, radio, outdoor, Internet, email and Internet Video ads (there is a charge to obtain the actual creative);
  • View ads in more than 65 countries and 27 languages;
  • Check on competitors’ advertising;
  • Provide insight into creative ideas;
  • Search by company, keywords/brand, country or region, industry, medium, and date range

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4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
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Oct. 4-6 | Conference
Join us at the 4A's Strategy Festival 2015 for inspiration and hands-on training in essential skills for today's planner.
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4A's CreateTech
Nov. 11-12 | Conference
This year's 4A's CreateTech conference, the event for agency creatives and technology heads, will be held in NYC. Speakers will explore Creativity and the "Adjacent Possible." Early registration ends September 11.
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4A's Jay Chiat Awards 2015

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