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Research Databases 

Access to the databases presented here is part of the toolbox of resources provided by 4A’s Research Services as a benefit of 4A’s membership.
This is just a taste of what is available. If you're not finding what you need or would like guidance in using the databases, please call (212) 682-2500 and ask for Research, or e-mail us at



ProQuest | Business News

ProQuest is a database of more than 3,000 trade journals, newspapers, and local and regional publications.

With ProQuest you can:

  • Find the latest news about public and private companies;
  • Monitor national and local industry and product trends; and
  • Understand business and economic conditions, management techniques, and business practices.


GIG (Global Innovations Gateway) is a cutting-edge idea-generation database and a visual tool invaluable to a variety of tasks:

  • See the latest trends, ideas and concepts from around the world.
  • Check out new business ventures and learn from entrepreneurs and creatives.
  • Get inspiration for your latest campaigns or revive your existing campaigns


AMIGO | Advertising News is no longer available.

Check out ProQuest for full-text articles on advertising and other topics.


BUDDY | Demographic Data

BUDDY (Business Demographics and Data for You) is a market research tool containing demographic and household spending reports and forecasts.

With BUDDY you can:

  • Find detailed demographic data
  • Create rankings
  • Compare all ZIP Codes in a county or city
  • Create a profile analyis chart of geography by specific demographic characteristics, quality of life variables, or retail sales potential
  • Create a Google map.

Take a tour of BUDDY -- Download the Introductory Webinar



CREW | Creative Advertising Archives

CREW (Creative Running Everywhere Worldwide) is a database containing more than 17 million advertisements from around the world in seven media.

CREW allows you to:

  • Search the database without charge for print, television, radio, outdoor, Internet, email and Internet Video ads (there is a charge to obtain the actual creative);
  • View ads in more than 65 countries and 27 languages;
  • Check on competitors’ advertising;
  • Provide insight into creative ideas;
  • Search by company, keywords/brand, country or region, industry, medium, and date range

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4A's Agency Communications Summit 2016
June 8 | Conference
Come meet the most important journalists covering the advertising, marketing and media industries today.
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