News & Views | 4A's

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What Shoppers Really Want: Latest Omnichannel Strategies

Research Services

Ipsos surveyed Internet users in the UK, France, and Germany on the topic of omnichannel shopping for fashion and shoes, electronic devices, beauty and cosmetics, food, and travel. Find out the results in this white paper, plus get recommendations for successful omnichannel strategies.

4A’s Digital Horizons Series Whitepaper: Innovation Labs

The 4A’s Digital Horizons Series explores the current and near future landscape of digital technology and innovation in the advertising industry. This whitepaper, “Innovation Labs,” provides a fact-based, insider view for those who are considering the best path forward for their own innovation efforts.

White Paper: Current Practices in Attribution and ROI Analysis

This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.

4A’s Board of Directors ‬‬Elects Two Vice Chairs:‬‬‬‬‬‬‬‬‬‬‬‬‬‬ Kathleen Brookbanks of Hearts & Science and Greg Stern of Butler, Stern, Shine & Partners

Marketing & Communications

Today the 4A’s, the leading trade association representing the advertising agency business, announced that it has elected Kathleen Brookbanks and Greg Stern as vice chairs to its 26-member board for the 2017 term. This marks the first time the board has selected two individuals for the post.

Destination Selection During the Traveler’s Path to Purchase

Research Services

In this white paper, Expedia Media Solutions reveals trends in how American, British and Canadian travelers choose destinations and make purchases.

4A’s MSA Guidance: Client Audit Guidance

4A’s Client Audit Guidance recommends that agencies and advertisers collaborative to design effective efficient controls and verification procedures related to significant marketing expenditures. This document is an updated version of the Client Audit Guidance issued in October 2014.

4A’s 2016 Year In Review (Page Two)

The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year,

4A’s 2016 Year In Review

The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year.

Agencies: Sign Up to Host a MAIP Fellow Today

Diversity Initiatives

Agencies: Are you interested in participating in the 4A’s Multicultural Advertising Intern Program? The deadline for signing up is January 20th.

Audience Planning

Research Services

In this white paper, TubeMogul profiles today’s TV viewer, along with statistics on the shift away from linear TV. See how TV shows by genre rate among African Americans, Millennials, Bilingual Hispanics, heavy TV viewers, and light TV viewers

Confidential Study of Compensation in Member Agencies Now Available

This confidential study compares the overall compensation of the highest-paid individuals in 94 4A’s member agencies with annual gross income up to $75 million.

Banner Beater: The Underrated Tool in Your Brand-Building Arsenal

Research Services

In this white paper, BBDO provides best practices and principles for effective, brand-building banner advertising.