Need an easier way to follow us and the industry? 4A’s SmartBrief might be for you.
Nielsen outlines the top ten challenges and opportunities facing motorsport stakeholders and what they mean for the future. Topics include how the connected fan is influencing the sport, the emergence of new sporting powers, revenue streams, and more.
As a special benefit, 4A’s members will have complimentary access to a live video stream of most of Transformation 2017’s most exciting panels and sessions.
Ipsos surveyed Internet users in the UK, France, and Germany on the topic of omnichannel shopping for fashion and shoes, electronic devices, beauty and cosmetics, food, and travel. Find out the results in this white paper, plus get recommendations for successful omnichannel strategies.
View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media to fuel agency new business.
The 4A’s Digital Horizons Series explores the current and near future landscape of digital technology and innovation in the advertising industry. This whitepaper, “Innovation Labs,” provides a fact-based, insider view for those who are considering the best path forward for their own innovation efforts.
This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.
In this white paper, Expedia Media Solutions reveals trends in how American, British and Canadian travelers choose destinations and make purchases.
4A’s Client Audit Guidance recommends that agencies and advertisers collaborative to design effective efficient controls and verification procedures related to significant marketing expenditures. This document is an updated version of the Client Audit Guidance issued in October 2014.
The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year,
The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year.
Agencies: Are you interested in participating in the 4A’s Multicultural Advertising Intern Program? The deadline for signing up is January 20th.
In this white paper, TubeMogul profiles today’s TV viewer, along with statistics on the shift away from linear TV. See how TV shows by genre rate among African Americans, Millennials, Bilingual Hispanics, heavy TV viewers, and light TV viewers