News & Views | 4A's

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4A’s Agency Prospect Assessment Guidance

The 4A’s New Business Committee has developed new “Agency Prospect Assessment Guidance” to help facilitate more consistent and efficient implementation of longstanding 4A’s guidance regarding the appropriate level of thoughtful consideration and discussion prior to engaging in a review.

Blockchain Technology: The Marketing Value of Digital Permanence

This whitepaper, part of the 4A’s Digital Horizons Series, explores the reasons why blockchain technology — the innovation behind the Bitcoin cryptocurrency protocol — will have greater impact on the communications and marketing trade within the next five to ten years than social media did from 1995 to 2005.

The World Isn’t Just at Your Fingertips, It’s Also in Your Vocal Cords

4A's Member

In this blog post, Jeff Mard, VP Innovation & New Business at Cronin,  discusses the advent of voice technologies like Alexa and their impact on brand strategy.

Marla Kaplowitz: Participate in the 4A’s 2017 Member Survey

Agency Relations & Membership

The 4A’s is asking all members to participate in a short 10-minute survey, designed to help us understand how we can better serve your agency today and in the future.

Grocery Shopping Now & Later: Will Americans REALLY Buy Online?

Research Services

Field Agent surveyed over 1,000 households to understand the prevalence of online grocery shopping now and expectations of increasing this activity in the future.

A Message from Incoming 4A’s CEO & President, Marla Kaplowitz

Marketing & Communications

As she prepares for an official start on May 8, the 4As incoming CEO shares some remarks on her focus and priorities.

Commercial Trends in Motorsport

Research Services

Nielsen outlines the top ten challenges and opportunities facing motorsport stakeholders and what they mean for the future. Topics include how the connected fan is influencing the sport, the emergence of new sporting powers, revenue streams, and more.

Special 4A’s Member Benefit: Complimentary Live Streaming from Transformation 2017

Marketing & Communications

As a special benefit, 4A’s members will have complimentary access to a live video stream of most of Transformation 2017’s most exciting panels and sessions.

What Shoppers Really Want: Latest Omnichannel Strategies

Research Services

Ipsos surveyed Internet users in the UK, France, and Germany on the topic of omnichannel shopping for fashion and shoes, electronic devices, beauty and cosmetics, food, and travel. Find out the results in this white paper, plus get recommendations for successful omnichannel strategies.

Fuel Lines

Research Services

View Fuel Lines, a blog by Michael Gass, for ideas on the use of social media to fuel agency new business.

4A’s Digital Horizons Series Whitepaper: Innovation Labs

The 4A’s Digital Horizons Series explores the current and near future landscape of digital technology and innovation in the advertising industry. This whitepaper, “Innovation Labs,” provides a fact-based, insider view for those who are considering the best path forward for their own innovation efforts.

White Paper: Current Practices in Attribution and ROI Analysis

This white paper outlines the attribution and cross-platform ROI landscape. It includes a forward-looking discussion of best practices for both advertisers and agencies.