4A's Press Releases

Survey of Marketers: More Than Three-Quarters of Respondents Say Role of Lead Agency Is Important

Marketing & Communications

Today at the 4A’s flagship conference Transformation, the organization and Advertiser Perceptions, a business intelligence firm specializing in global advertising, released the findings of a new study examining the current state of the advertising agency business. The survey found that 77 percent of respondents believe the role of lead agency is important.

4A’s Announces Agency Veteran Marla Kaplowitz as New Chief Executive Officer

Marketing & Communications

The 4A’s has announced that Marla Kaplowitz has been selected as the organization’s new president and chief executive officer. Kaplowitz, CEO of MEC North America, who has also worked at Ammirati Puris Lintas and DMB&B, was chosen unanimously by a 10-person selection committee comprised of 4A’s board members, led by 4A’s board chair Bill Koenigsberg.

Advertising Industry to Gather in Los Angeles for 4A’s Transformation Conference and to Celebrate Association’s 100th Anniversary

Marketing & Communications

The 4A’s will host its annual Transformation conference beginning on April 3 at the JW Marriott in Los Angeles. A must-attend advertising industry event, Transformation is recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories.

4A’s Board of Directors ‬‬Elects Two Vice Chairs:‬‬‬‬‬‬‬‬‬‬‬‬‬‬ Kathleen Brookbanks of Hearts & Science and Greg Stern of Butler, Stern, Shine & Partners

Marketing & Communications

Today the 4A’s, the leading trade association representing the advertising agency business, announced that it has elected Kathleen Brookbanks and Greg Stern as vice chairs to its 26-member board for the 2017 term. This marks the first time the board has selected two individuals for the post.

The 4A’s and IPA Bring Back Award-Winning Training Program for Entry-Level Advertising Professionals in the United States

Marketing & Communications

The 4A’s and its U.K. counterpart are launching the second year of a coveted program that sets a worldwide certification standard for entry-level agency talent.

4A’s Foundation Appoints Joe Erwin as New Board Chair

Diversity Initiatives

Career Marketing Executive Will Help Lead the Foundation into the Future November 16, 2016—New York, NY—The 4A’s Foundation, the 501(c)(3) organization of America’s leading trade association representing the advertising agency business, today announced Joe Erwin has been named chairman of the board. The foundation, soon heading into its 20th year, provides support for multicultural students pursuing a career in […]

4A’s Reveals Winners of 2016 Jay Chiat Awards for Strategic Excellence

Marketing & Communications

The 4A’s has revealed the winners of its 2016 Jay Chiat Awards for Strategic Excellence at the 4A’s Strategy Festival in New York City. The Grand Prix, which is selected from the Gold winners, was awarded to Crispin Porter + Bogusky (CP+B) Boulder, Starcom and Olson Engage Chicago.

Calling All Creative Collaborators: 4A’s Opens Entries for 2017 Partner Awards

Marketing & Communications

Calling All Creative Collaborators: 4A’s Opens Entries for 2017 Partner Awards

More Than a Quarter of Strategy Professionals Do Not See Themselves Working at Their Current Ad Agencies Within a Year

Marketing & Communications

LinkedIn and the 4A’s have released exclusive data around engaging and retaining strategy professionals, including that 28 percent of respondents do not see themselves working at their current agency in the next year.

4A’s Sixth Annual CreateTech Conference Challenges Ad Execs to Explore The Impact of Design on the Future of Advertising

Marketing & Communications

The 4A’s will host its sixth annual CreateTech conference Nov. 9-10, 2016, in New York City. At this event, advertising professionals will discuss and celebrate the role of technology in the industry—specifically how design is shaping the future of the business.

New Survey Finds Three-Quarters of Consumers Have Seen Advertising They Find Offensive in Its Portrayal of Women

Marketing & Communications

The 4A’s and research partner SSRS have revealed findings from a recent study examining consumers’ perceptions of how women are portrayed in ads. The vast majority of total respondents, 76 percent, have seen advertising they deem “offensive” to women.

4A’s Survey: 74 Percent Believe Ad Agencies Are Mediocre or Worse at Hiring Diverse Professionals

Marketing & Communications

The 4A’s has revealed findings of two new surveys about diversity. One survey found that 4A’s members reported the industry hasn’t done enough to improve diversity within its ranks, while another showed that consumers believe strides have been made in the portrayal of diversity in ads during the past five years.