The 4A’s brought together strategists and marketers for two flagship events in New York City in October 2023. On October 2, The Jay Chiat Awards celebrated strategic excellence across 11 categories, recognizing the most visionary and impactful strategies of 2022. On October 3, StratFest offered a full day of strategy-related content in the form of […]

Agency and trade group leaders who are pushing for sustainability initiatives By Aleda Stam Every year, the effects of climate change become increasingly apparent. Warmer global temperatures are already leading to extreme weather events, rising sea levels and warmer ground temperatures, threatening communities, habitats, supply chains and eventually, experts warn, the global economy. ALISON PEPPER Executive VP of government relations 4A’s […]

by Raquelle Zuzarte   StratFest 2023, was an electric event dedicated to celebrating strategic bravery and creative innovation, and provided a rich platform for marketers, strategists, and industry leaders to explore the evolving landscape of advertising, marketing, and communication. Here are the key lessons and insights that emerged from this transformative conference.   Embracing Creative Chaos […]

by Wendy Davis (@wendyndavis), October 2, 2023 Faced a [sic] growing number of different state privacy laws, the Association of National Advertisers and 4A’s on Monday launched a new initiative that aims to persuade federal lawmakers to pass a national data law that would override state laws. “We have spent years waiting for the federal government […]

NEW YORK –  October 5, 2023 The 4A’s (American Association of Advertising Agencies) announced the winners of the 2023 Jay Chiat Awards across 11 categories on Monday, October 2. The event was hosted at CONVENE, located on 117 West 46th Street, New York. Two of the entries also earned special recognition over and above the […]

The BBB National Programs Metaverse Working Group has recently developed new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. The Metaverse Guardrails released by the BBB National Programs’ Children’s Advertising Review Unit (CARU) provide actionable recommendations and best practices intended to help companies Develop metaverse experiences directed to children; Comply with existing advertising and […]

LBB’s Addison Capper speaks to head jurors – strategic leaders from agencies like Mother, DDB, GSD&M, Havas, Weber Shandwick, and Hudson Rouge – ahead of The 4A’s StratFest about how they approach their craft and why its recognition is so important Great creative is nothing without a rigid, forward-thinking strategy to inform it. The Jay Chiat […]

by Raquelle Zuzarte Join us on October 2-3 in the heart of New York City for the 4A’s Jay Chiat Awards and StratFest 2023, where strategic brilliance takes center stage. Co-led by Elizabeth Paul, Chief Strategy Officer at the award-winning Martin Agency, and Tomas Gonsorcik, Chief Strategy Officer at DDB Worldwide, StratFest brings together the […]

Currency and measurement are two distinct concepts in the context of advertising. Currency refers to the form of payment used to buy ad space or time, while measurement refers to the process of evaluating the performance and success of an ad campaign using various metrics. Both currency and measurement are crucial but distinct elements to […]

The advertising industry has begun to share ways in which agencies and marketers can make adjustments to their media practices to make them more sustainable. This can be achieved through a combination of tactical measures, as well as implementing systemic transformations to address the environmental challenges at hand.  At the same time, agencies are now […]

By Kendra Barnett The advertising industry’s most influential trade organizations have come together to spell out new definitions for ‘made for advertising’ websites, which still hoodwink great numbers of media buyers daily. A coalition of four leading advertising trade groups – the Association of National Advertisers (ANA), the American Association of Advertising Agencies (4A’s), the World […]

ANA, 4A’s, WFA, and ISBA Reveal How Marketers Can Easily Identify MFAs  NEW YORK (September 26, 2023) — A consortium of marketing and advertising trade organizations today released a detailed definition of so-called “Made for Advertising” websites that the ANA said in a recent report comprise 21 percent of impressions and 15 percent of ad […]