News & Views | 4A's Members

4A’s Member agencies are encouraged to send us select content. For more information, see Tell Us Your Story.

5 Questions for: Rick Eiserman of Engine Group

4A's Member

We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.

SFW Adds Positions and Continues to Hire

4A's Member

SFW, a Greensboro-based marketing agency, recently added positions in research, account management, content and social media to its staff, to better serve their growing client list.

5 Questions for: Peter Mitchell, President of SFW

4A's Member

What does the future hold for SFW and the ad industry? Just ask Peter Mitchell.

Molson Coors Canada retains MEC Canada to handle its media account

4A's Member

Molson Coors has announced its selection of MEC Canada to remain as its media agency of record in the United States, United Kingdom and Canada.

Inside the Campaign: 84 Lumber’s 2017 Super Bowl Commercial

4A's Member

The message behind the talked-about 2017 Super Bowl commercial

SFW’s Ashley Dillon Receives 40 Leaders Under Forty Recognition

4A's Member

SFW Marketing Director Ashley Dillon has been recognized by the Triad Business Journal as one of the Triad’s 40 Leaders Under Forty due to her exceptional vocational and philanthropic achievements.

Gorton’s Seafood Relaunches the Iconic Gorton’s Fisherman in New Campaign by Connelly Partners

4A's Member

Gorton’s Seafood, the frozen seafood market leader, is reintroducing its iconic Gorton’s fisherman in a new advertising campaign created by its agency of record, Boston-based Connelly Partners.

Millennium Integrated Marketing Hires Giselle Odum as Account Manager, Digital Specialist

4A's Member

  (MANCHESTER, NH | BOSTON, MA) – Millennium Integrated Marketing (Millennium) is pleased to announce the addition of Giselle Odum to the position of Account Manager. As an Account Manager, Giselle will work diligently with internal teams to aid in the execution of brand development, and marketing and digital strategies. Giselle graduated from The University […]

See It & Be It: Linda A. Fanaras of Millennium Integrated Marketing

4A's Member

In 2017, why do you think it’s still necessary to talk about opportunities for women in the industry, and how women are portrayed in advertising? Whether it’s 2017, or 100 years from now, I don’t believe there is ever a time we should say, “Our work here is done.” If 25 years in marketing have […]

5 Questions for Wunderman Health’s Deborah Furey

4A's Member

  The 4A’s is asking business gurus to answer five important questions affecting the industry. Here, Deborah Furey, Senior Vice President of Strategy & Analytics for Wunderman Health, takes her turn providing the answers What’s the biggest challenge or opportunity facing the ad industry right now? Share of customers’ and consumers’ minds. In this arena, personal is […]

Madonna Badger: How the Ads We Create Affect Society and Brands

4A's Member

Until women are portrayed as equal, we will not be treated as such.

4A’s Inside the Campaign: Friendship Dairies

4A's Member

Friendship Dairies and Partners + Napier create a big social media splash to encourage fans to share their love of cottage cheese.

“See it & Be It”: Kat Friedman of Crosby Marketing

4A's Member

The 4A’s “See It & Be It” series asks female industry leaders and those from traditionally underrepresented groups in the ad industry to share their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.

HELO Signs Director Daniel Addelson

4A's Member

Daniel Addelson, known for his strong visual style and ability to innovatively weave together storytelling and branded content, has joined HELO’s roster of directors.

Roberts Communications Acquires Brandtatorship

4A's Member

Roberts Communications, a full-service integrated communications firm, announced today the acquisition of Brandtatorship, an award-winning digital branding agency.

Russell Herder Becomes a Benefit Corporation

4A's Member

Commitment to Greater Good is the Latest Innovation in Agency’s 33-year Record

2017: The Year of Data Illusion and Reality

4A's Member

Data is only the beginning, not the end.

What’s Ahead for Out of Home Advertising in 2017?

4A's Member

Posterscope shares insights into this oft forgotten medium