News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
4A’s Member agencies are encouraged to send us select content.
For more information, see Tell Us Your Story.

First Legacy Lab™ Honors Recognizes Rare Leaders Whose Brands Are Making a Lasting Difference in The World

4A's Member

Patagonia’s Yvon Chouinard and The New Yorker’s David Remnick top the list of 10 remarkable recipients of The Legacy Lab™ Honors, a new award that recognizes rare leaders—founders and refounders of brands that are making a long-term difference in a short-term world.

“See It & Be It”: Wendy Blackburn of Intouch Solutions

4A's Member

Wendy Blacburn shares words of advice for young talent, discusses mentoring and discrimination.

Webinar: The New FTC Guidelines You Need to Know

4A's Member

Influencer Marketing has become a central focus of marketing strategies and budgets for 2017. In this complimentary webinar you’ll learn quick, how-to information for launching an influencer marketing campaign the right way and the important FTC guidelines brands must follow.

Oxford Communications Wins 25 New Jersey State Marketing Awards

4A's Member

Oxford Communications recently earned twenty-five state advertising and marketing awards, including the prestigious “Best in Show” honor from the New Jersey Communications, Advertising and Marketing Association (NJCAMA.)

“Do More Crazy Stuff When You’re Young” — Featuring John Barker, BARKER

4A's Member

The bold just find ways to carve out a lane for themselves; this is something BARKER founder and chief idea officer John Barker can attest to.

“Make Room for Creativity” — Featuring Alix Montes, Wunderman

4A's Member

Working on the account side is a major balancing act, but Wunderman senior account executive Alix Montes keeps an endless sense of chill.

Austin & Williams Named Strategic Communications Partner For Kaled Management

4A's Member

Leading advertising, branding and digital marketing agency Austin & Williams announced today it has been selected as the strategic communications partner for Kaled Management

“In Reality, Work is a Part of Life” — Featuring Anathea Ruys, Carat

4A's Member

Big-time media agency Carat made a big-time move when they added Anathea Ruys as managing director for their LA office.

JPL Forms Partnership with Enrollment Marketing Firm

4A's Member

Harrisburg, Pennsylvania-based JPL has 100 team members providing strategic and creative marketing, web development and media production services to leading clients including The Hershey Company, Ahold Delhaize, and Select Medical.

McKinney Names 2017 Joni Madison Mtern Diversity Scholar

4A's Member

UNC Senior Barbrianna Adams awarded scholarship that aims to help diversify ad industry.

Inside the Campaign: United Airlines “Real Time Taxi” — by mcgarrybowen, with Media Partners Kinetic, MEC, Verifone

4A's Member

This first-of-its-kind campaign uses live traffic data to create a dynamic display for taxi tops — and dispels the myth that travel to JFK is faster than travel to Newark Airport (EWR).

“Let Us Have a Real Talk” — Featuring Jewell Donaldson, Leo Burnett

4A's Member

On stage or in the pitch room, the best performers all share this sense of stage presence, something wholly apparent when talking about Leo Burnett copywriter Jewell Donaldson.

“Advertising is Deeply Personal” — Featuring Pete VonDerLinn, Partners + Napier

4A's Member

Not often do you hear a top creative be proud of his team winning an Effie, but Partners + Napier is cut from a different cloth — so is their executive creative director Pete VonDerLinn.

The Lightning Rod — Featuring Laura Linthicum, Arnold

4A's Member

If you haven’t bought into the talent of Arnold Worldwide associate creative director/copywriter Laura Linthicum yet, now’s the time.

Phelps Launches Natrol Cognium Multimedia Campaign With Light Touch

4A's Member

The launch ad campaign for Natrol Cognium plays up little everyday lapses that make a memory enhancer useful while mentioning extensive human clinical trials behind product development. Created by Phelps, AOR for Natrol, the campaign strikes a lighthearted contrast in the emerging category, to date dominated by academic ads emphasizing product formulation.

“Make Work Something You Love” — Featuring J.B. Raftus, GSD&M

4A's Member

For GSD&M chief marketing officer J.B. Raftus, the imperative is finding the right clients to partner and do business with.

Gatesman Lands Two New Accounts, Named PR AOR to Reach National and International Audiences

4A's Member

Gatesman, one of the Northeast’s premier marketing communications agencies, has been appointed PR Agency of Record (AOR) for two unique brands who are leading their respective industries in innovation and thought leadership. EbbTMTherapeutics, an early-stage medical device company, is launching a safe and drug-free treatment for insomnia. National Institute for Newman Studies (NINS), a nonprofit organization, is facilitating scholarly learning and dialogue on the relevance of Blessed John Henry Newman’s life, work and influence, while educating audiences on his hoped-for canonization by Pope Francis.

VML’s Pride Grows With 27 Lions

4A's Member

Agency More Than Doubles Lion Recognition Over Cannes 2016; Gold Lions for Youth Ambassadors Welcome to My Neighborhood and Absolut One Source