Member content includes all submissions from our members that aren’t specifically press releases.
The 4A’s features the work of its members via the series Inside the Campaign. Here, Firstborn takes you inside its campaign for Supercell. Campaign: Clash Royale “Legends of 2v2” Real-Time Video Generator Agency: Firstborn Client: Supercell Campaign Background Clash Royale, Supercell’s hit mobile game and App Store darling, boasts one of the largest fan bases, with millions of […]
In the series Inside the Campaign, the 4A’s features creative work from its member agencies. Here, HMH takes you inside its campaign for Palmetto Bluff. Campaign: “Savannah Airport Takeover” Agency: HMH (Portland, Oregon, and Charlotte, N.C.) Client: Palmetto Bluff Program Background: Some getaways begin at the airport. No matter how great the trip, most travelers arrive at their […]
The 4A’s is committed to sharing the thoughts of some of the most important leaders in the ad industry. In this edition of our 5 Questions For… series, we chat with Duff Stewart, CEO GSD&M.
Wendy Blackburn shares words of advice for young talent, discusses mentoring and discrimination.
This first-of-its-kind campaign uses live traffic data to create a dynamic display for taxi tops — and dispels the myth that travel to JFK is faster than travel to Newark Airport (EWR).
This creative leader shares her ideas on how to succeed in advertising if you’re a young person and/or female.
UNITED Collective chairman on the future of advertising
BBDO’s CMO shares her insights into the opportunities and challenges facing women and people of color
In support of International Women’s Day, 4A’s Member Eleven Inc. has launched the “Be Bold For Change” campaign — which encourages women to pledge what they will do in 2017 to support gender equality and social justice.
John Sampogna, Co-CEO and founding partner of Wondersauce shares his thoughts on the challenges and opportunities facing agencies.
Barker shares his advice for young agency staffers and how to succeed in the business.
We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.