4A's Member Press Releases

Press releases submitted by 4A’s members are archived here.

AC/DC 50th Anniversary

Nothing says 50 years of hard rock like a giant gold record spinning a-top the famous River Plate Stadium in Buenos Aires. This larger-than-life idea is now live in the form of a digital piece of social media content designed to celebrate seminal hard-rock band AC/DC’s 50th anniversary as one of the most iconic rock […]

Intelligence Report: How Generative AI is Influencing the Creator Economy

Generative AI is transforming the creator economy, supercharging creativity and driving exceptional ROI. To investigate how generative AI is influencing the creator economy, Billion Dollar Boy’s intelligence report is powered by practical insights from real-world generative AI creator campaigns, expert industry analysis, and independent research of 6,000 consumers, creators and marketers. (Registration required at link) […]

&Barr launches full-service advertising campaign “Watchdog” for Space Coast Credit Union

ORLANDO, Fla. (March 21, 2024) – &Barr announces the launch of Space Coast Credit Union’s (SCCU) new advertising campaign “Watchdog” that brings its iconic logo to life through computer generated animation. The agency’s full-service offerings, including creative, public relations and media and analytics services, work together to holistically develop and support an integrated brand campaign […]

AbelsonTaylor Group Names Lane Degenhart as Vice President, Account Director

CHICAGO, March 19, 2024 – Leading health and wellness advertising agency AbelsonTaylor Group has hired Lane Degenhart, a 20-year pharmaceutical marketing veteran with diverse oncology and rare disease experience, as vice president, account director. Degenhart will be the agency lead on multiple brands, driving the company’s strategic vision and integrating with other AbelsonTaylor Group teams […]

Brandon Names Marissa Locher as Email Marketing Manager to Drive Innovative Campaign Strategies and Client Success

Brandon, a leading integrated marketing agency, is pleased to announce the promotion of Marissa Locher to the position of email marketing manager. In her new role, Locher will develop and execute email and SMS marketing strategies to support business updates, announcements, marketing campaigns and sales activities. As a seasoned professional who worked as an email […]

Brandon Brings Home 7 ADDY Awards, Including a ‘Best of,’ at AAF Midlands Gala

Brandon, the most creatively awarded marketing agency in the Southeast, claimed an impressive total of seven awards at the 2024 AAF Midlands American Advertising Awards Gala held recently in Columbia, South Carolina. Held annually as part of the American Advertising Federation’s American Advertising Awards, the gala presents awards recognizing creative excellence in all forms of […]

Orlando-based &Barr wins 12 awards, including Best of Show in local ADDYS

ORLANDO, Fla. (March 13, 2024) – &Barr recently won 12 ADDYS at the annual Orlando American Advertising Awards, recognizing the full-service agency’s creative excellence in advertising. This includes a Best of Show award, four Gold ADDYS and seven Silver ADDYS. &Barr was awarded Best of Show in Public Service for its work on the Face […]

MHP/Team SI Named Finalist for PRSA 2024 Silver Anvil Awards

The Public Relations Society of America (PRSA) recently recognized MHP/Team SI as a finalist for the 2024 Silver Anvil Awards, the most prestigious public relations award in the PR industry. MHP/Team SI was honored in the Integrated Communications – Consumer Products category for its work with Onyx Coffee Lab’s advent calendar. On May 9, Jennifer […]

AAF Dallas – Addy Awards Highlights

It was big night for Launch Agency and our clients at the 2024 AAF Addy Awards. From AR activations to cinema advertising to sports sponsorships, we received honors in 10 categories, including Judge’s Choice Award. Hats off to Baylor Scott & White McLane Children’s, Baylor Scott & White Health, Evergreen Power Solutions and Tulipalooza for […]

VML’s Trailblazers of Tomorrow Report

Digital natives are not digitally exclusive, as Gen Alphas enjoy the in-store shopping experience just as much as online   US. 27th February 2024: Assumptions about Generation Alpha (6-16 year-olds) may need to be upended as research finds these digital natives are far from digitally exclusive, with the vast majority enjoying shopping in-store (78%) almost […]

Kendra Schaaf Launches Schaaf; Names Meg Farquhar as Creative Lead and Partner

Kendra Schaaf, former managing director of Mojo Supermarket has launched something new, Schaaf (pronounced Sh-off) which joins the less than 1% of creative businesses in the US that are owned by women. Kendra Schaaf will serve as the consultancy’s Founder and CEO and has brought Meg Farquhar as Creative Lead and Partner. “As a new shop, one question we […]

WMFE selects &Barr for integrated advertising, public relations and media services

ORLANDO, Fla. (Feb. 22, 2024) – &Barr announces its selection by WMFE to provide integrated creative, media and public relations services. The full-service advertising agency is providing WMFE with its years of expertise supporting long-standing brands to promote the nonprofit’s continuing growth as a public media news organization committed to leading Central Florida’s community conversation. […]