News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content
4A’s Member agencies are encouraged to send us select content.
For more information, see Tell Us Your Story.

“See It & Be It”: Tiffany Winter of Mindshare Content & Entertainment

4A's Member

The 4A’s See It & Be It series focuses on gender and diversity in the advertising industry. Today, Tiffany Winter, head of strategy and partnerships for Mindshare Content & Entertainment provides her view on how to succeed in advertising.

Inside the Campaign: Wunderman Health’s ‘Hello Tomorrow’ for Miracle Ear

4A's Member

This new TV spot for Miracle Ear by Underman Health is part of a larger effort to reposition the hearing aid company with aging Boomers.

Nurturing the Next Generation of Talent

4A's Member

The 4A’s features Op-Eds from its members on the biggest issues facing the industry. Jill Kelly, Chief Communications Officer of Digitas, offers her thoughts on nurturing talent.

What It’s Like At: Ignited

4A's Member

Ignited’s office, El Camp, is “A Creative Community Built by the Power of Curiosity.”

5 Questions for: Dan LaCivita of Firstborn

4A's Member

Learn what Firstborn CEO Dan LaCivita believes it will take to keep ad agencies thriving and indispensable today and into the future.

5 Questions for: Joe Baratelli of RPA

4A's Member

In its continuing series 4A’s 5 Questions for…RPA chief creative officer Joe Baratelli discusses the future of the agency and the biggest challenges facing the ad industry.

Inside the Campaign: Nail’s ‘You Don’t Have to Be Big to Be Strong’ for Boston’s Floating Hospital for Children

4A's Member

An inside look at how a 2016 ad campaign for Boston’s Floating Hospital for Children was created by ad agency Nail.

What It’s Like At: SapientNitro

4A's Member

This video submitted by ad agency SapientNitro gives viewers a tour of the agency. It also describes the agency’s workplace culture.

We Need Fewer Skinny CMOs

4A's Member

4A’s member Steve Connelly, owner of Connelly & Partners in Boston, opines on the importance of data in marketing and advertising.

5 Questions for: Pam Scheideler of Deutsch LA

4A's Member

5 Questions for Pam Scheideler, chief digital officer at Deutsch LA. Scheideler weighs in on the challenges and opportunities within the ad agency business.

See It & Be It: Advice from Deutsch’s Linda Sawyer

4A's Member

Deutsch chairman Linda Sawyer discusses what it takes for women, people of color and other underrepresented populations

The Rise of the AI Adbot

4A's Member

4A’s Member Op-Ed by VML’s Craig Elimeliah. Elimeliah shares his views on how AI Adbots enhance the user experience and aid the creative process.

“See It & Be It”: Amanda DeVito of Butler/Till’s

4A's Member

Butlet/Till’s Amanda DeVito addresses how she’s succeeded in an advertising agency while being open about her identity as a gay woman.

What It’s Like At: BOHAN Advertising

4A's Member

Ever wonder it’s like to live and work at another agency? Here’s your chance to see inside the cultures and cribs of agencies that happen to be 4A’s members. In this edition of What It’s Like to Work At…, BOHAN Advertising shares info about their work culture.  Although Nashville may be nicknamed “Music City,” we here at […]

Inside the Campaign: Gulf Coast Seafood by Zehnder Communications

4A's Member

The 4A’s is featuring member-generated campaigns in an effort to allow agencies to showcase their best work. Here, Zehnder Communications shares the inside scoop on work it did for Gulf Coast Seafood.

See It & Be It: Discourse About Gender and Diversity in Advertising Is Reaching a Crescendo

4A's Member

In this op-ed, 4A’s CEO Nancy Hill discusses how the 4A’s is tackling equality issues with new research and a yearlong, multi-platform initiative.

5 Questions for: Marla Kaplowitz, CEO of MEC Global

4A's Member

The 4A’s is committed to sharing the thoughts of some of the most important leaders in the ad industry. Here MEC Global’s CEO Marla Kaplowitz is in the spotlight.

Confession of a Recovering Perfectionist

4A's Member

  Melissa Palazzo is a mom, a wife and President of Ant Farm. And during 20+ years in the biz, she’s learned a few things. Palazzo is one of a handful of female agency presidents; her voice offers valuable insight and a behind-the-scenes look at being a woman in advertising today. After spending my entire college experience […]