VMLY&R announces today the appointment of Abbie Baehr as chief strategy officer of the New York office, further expanding the agency’s executive strategic leadership. The role adds strategic firepower across the agency’s flagship New York office and key client accounts including Dell, New Balance, Coca-Cola, Colgate, Advil and Ford. Baehr will report to Ian Davidson, […]

The Arthritis Foundation has selected marketing, advertising and public relations agency Mower to lead the non-profit’s 2023 awareness campaign, “We Journey Together.” The campaign will require a multi-pronged effort, including in-depth market research, brand strategy, creative development, media planning and buying, and public relations, cumulatively designed to increase recognition and visibility for those who have […]

Campaign from GSD&M spotlights that the individual size dish is designed for solo snacking To highlight the fact that Pizza Hut’s new Melts are designed for solo snacking, the restaurant brand will pay people $100 not to talk about the product on social media. Read AdAge Article

VMLY&R Launches Detroit Experience Studio to Address Racial Inequity in Creative Industry DETROIT, October 17, 2022 – VMLY&R, leading global brand and customer experience agency, will open its doors this month to a new Detroit Experience Studio (DES), a 10-week immersive program where high school students can explore creative careers, build skills in marketing, advertising, […]

Pavone Marketing Group (PMG) has hired Lisa Corry-Godby as senior integrated communications director. She will work out of the company’s Philadelphia office. Corry-Godby is an award-winning, results-driven integrated marketing leader with a proven track record developing strategic marketing campaigns. She brings 20-plus years of experience in integrated communications strategy and planning to PMG and will […]

VMLY&R announced today the appointment of two executive roles for The Coca-Cola Company (TCCC) business: Stephanie DeCelles is promoted to global client lead, and Chase Cornett is named global chief strategy officer. In their new roles, DeCelles and Cornett will join OpenX from WPP, the bespoke agency created to service the Coca-Cola company after being […]

October 13, 2022 will mark the 247th birthday for America’s Navy. The day also will commemorate the premier of the Navy’s latest “Forged by the Sea” marketing campaign, developed by Navy Recruiting Command (NRC) and its agency-of-record VMLY&R, to change Gen Z’s current mindset about Navy service. The Navy primarily recruits 17-to-24-year-olds, whose perceptions about […]

Mower Chairman & CEO Eric Mower has received the 2022 Corning Award for Excellence by The Business Council of New York State. The honor was bestowed September 22 during a celebration at The Sagamore Resort in Bolton Landing, NY. The Corning Award for Excellence is given each year to a New Yorker who has demonstrated […]

New Research Shows How Rising Observance is Reshaping the Consumer Landscape in Southeast Asia and Beyond For immediate release. Wednesday 21st September. Across Southeast Asia today, generations of Muslims are living vastly different lives than their parents did, shaped by two potent forces: a resurgence of faith and the spread of Western-style consumerism. Today Wunderman […]

Employee-owned Mower, one of the leading independent marketing communications agencies in the country, has been named to the PRNews Agency Elite Top 100 list for 2023. This ranking spotlights Mower as one of the nation’s most innovative and strategic firms offering robust public relations and communications services, including brand building, crisis communications, media relations, public […]

Continuing a long-standing tradition, VMLY&R will close its more than 100 offices across the globe for business on Thursday, Sept. 29, to give more than 13,000 employees the opportunity to support worthy causes and nonprofit organizations of their choice through volunteer projects. This year’s theme for VMLY&R’s Worldwide Foundation Day is “Make Your Mark” which […]

In celebration of Latinx Heritage Month, Deutsch LA has reentered the world of podcasting with the launch of Somos Advertising, created by its Latinx employee resource group, Teyquirisi. The new podcast hopes to inform and inspire young Latinxs about the advertising industry with fellow experts and storytellers. This interview series checks in with those new […]

Last December, American shared that Walton Isaacson was named their multicultural agency of record. Eight months later, American names Walton Isaacson AOR for the brand. As advocates for all of its customers and team members, American has tapped WI for a collaborative partnership grounded in insightful and innovative cultural perspectives. Walton Isaacson Founder and CEO […]

Selling out shortly after its return to the menu, Taco Bell has announced that the Mexican Pizza is returning to the menu– for good. To help celebrate and tell the sauciest story comes this season’s long awaited musical that’s sure to take the 2023 Tony Awards by storm. Taco Bell’s Mexican Pizza: The Musical, created […]

August 31, 2022 – Whether it’s itchy fall sweaters, a new makeup routine, sloppy puppy kisses, or an intense, sweaty workout, Cetaphil hydrates and protects sensitive skin, empowering consumers to do what makes them most happy, without hesitation. In a new 360-marketing campaign, powered by global research and a courageous, passionate team, Cetaphil – the […]

VMLY&R today announced the promotion of Rafael Pitanguy to deputy global CCO. In this newly created role, he will be based in New York and work directly with Global CCO Debbi Vandeven. As a primary responsibility for VMLY&R, Pitanguy will lead creative for key client account Coca-Cola. In addition, he will continue to look after […]

Digital commerce is both a differentiator and a great equalizer. Since we’ve began compiling this report 8 years ago, we’ve learned that B2B ecommerce is evolving and it’s predicted that US B2B total sales will grow to reach $3 trillion by 2027. How can an organization deliver an experience that meets their own needs and […]

Black-tie fundraiser induction ceremony to support the club’s DEI programs on October 27, 2022 at Tisch Skylights at The Shed, Hudson Yards in New York NEW YORK, August 24, 2022 — The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support and celebrate the global creative community, today announced the […]