News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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VMLY&R APPOINTS ANDREA (RING) GRODBERG AS GLOBAL CHIEF STRATEGY OFFICER

VMLY&R announces today the appointment of Andrea (Ring) Grodberg as global chief strategy officer. The role will provide strategic leadership across the network’s nearly 100 offices in 45 countries and lead strategy for key client accounts including The Coca-Cola Company. The role plays a key role in further strengthening VMLY&R’s ambition to create the world’s […]

Agency Veteran Named CEO of Midwest, Independent, 46-Years Strong Laughlin Constable

AGENCY VETERAN ANTHONY ROMANO TAPPED AS CEO OF LAUGHLIN CONSTABLE TAKING HELM AT LC, THE FORMER R/GA AND BBH EXECUTIVE BRINGS HIS MARKETING AND DIGITAL GROWTH EXPERTISE TO THE MIDWEST INDEPENDENT AGENCY CHICAGO (Aug. 10, 2022) – Laughlin Constable, the independent, full-service creative agency, today announced it has named Anthony Romano as CEO. Romano joins […]

Pavone Marketing Group Hires Dual Threat Wick Vipond as Senior Account Strategist and General Manager

PHILADELPHIA—Pavone Marketing Group (PMG) has hired Wick Vipond as Senior Account Strategist and General Manager of its Philadelphia office. In this dual role, Vipond will provide oversight and guidance on all accounts while leading PMG’s fastest growing office by shaping the office’s culture and managing day-to-day operations. Vipond will pursue new business opportunities with prospects […]

InnoVision Marketing Group Welcomes Island Fin Poké to Booming Agency Roste

SAN DIEGO – August 1, 2022 – Nationally recognized InnoVision Marketing Group has been named agency of record for Island Fin Poké. Continuing to expand at a steady pace, InnoVision will assist Island Fin Poké with branding, franchise development, digital marketing, and national public relations & outreach. This offers InnoVision the opportunity to help expand […]

Deutsch LA and NerdWallet are helping overcome financial decision in first brand campaign “Smartest Decision”

Even during relative times of certainty, financial choices can be tough to make. In fact, 4 in 5 consumers say they put off financial decision making because the decision can be so overwhelming. NerdWallet, a personal finance website and app, is out to change that. By providing side-by-side comparisons backed by objective expertise, the Nerds […]

InnoVision Marketing Group Launches InnoVision Public Relations

San Diego-based InnoVision Marketing Group announces the formalization of the public relations division as part of the launch of the five divisions including film production, digital media, traditional media and Español. This comes as the full-service agency celebrates its 10-year anniversary and introduces its division launch. InnoVision Marketing Group is proud to be a marketing […]

VMLY&R WINS GLOBAL AGENCY NETWORK OF THE YEAR AT THE NEW YORK FESTIVALS INTERNATIONAL ADVERTISING AWARDS®️

VMLY&R announced today that the agency has won the prestigious title of Global Agency Network of the Year at the New York Festivals International Advertising Awards®️. VMLY&R was also named Regional Network of the Year in North America and APAC. “I’m so proud of the teams and the effort that has gone into all this […]

Deutsch NY Announces Second Annual Free Weeklong Summer C.A.M.P.

D.NY’s Summer Creative, Advertising, and Media Program (C.A.M.P.) is an all-encompassing interactive crash course on the industry, open to all. July 19, 2022 — In 2021, Deutsch NY embarked on its first-ever free, virtual, weeklong program: Summer C.A.M.P. which drew rising talent from all over the world, bringing together the emerging creative community in a […]

InnoVision Marketing Group Launches InnoVision Español

In their continued efforts in emerging as a national advertising agency, San Diego-based InnoVision Marketing Group has launched InnoVision Español, adding to their portfolio of in-house services that include digital media, traditional media, web development, design, public relations, film production and more. InnoVision Español will serve businesses and brands wanting to reach the Hispanic community […]

VMLY&R WELCOMES KALEETA MCDADE, EXPANDING AGENCY’S EXPERIENCE DESIGN DIVISION WITH EXECUTIVE APPOINTMENTS

VMLY&R announces the expansion of its experience design (XD) division with two executive appointments. Kaleeta McDade joins as chief experience design officer, North America, to jointly lead the agency’s growing experience design team alongside Eric Looney who has been a leader on the XD team for the last five years. In her new role, McDade […]

MHP/Team SI’s Launches New Content Studio, Hires Bell-Davis to Lead Department

Creator hub offers unique space for brands to think like content creators LITTLE ROCK, Ark. (July 14, 2022) – MHP/Team SI has announced the launch of its new Content Studio, a hub that invites brands to think like online creators by innovating social media strategies with engaging content and trending videos. The agency has hired […]

Cannabis 2022 | Consumer Attitudes Toward and Usage of Cannabis |

Find out about consumers’ cannabis product awareness and usage, as well as preferred shopping channels and attitudes toward cannabis advertising in this report from 4A’s Research.

Mower dominates award season with more than 60 awards and recognitions from prominent industry competitions and rankings

NEW YORK — July 12, 2022 — The first half of 2022 has been a nonstop celebration for marketing, advertising and public relations agency Mower, whose work has received an abundance of awards and notable recognition from leading creative industry organizations, such as the American Advertising Federation, the Association of National Advertisers and the Public […]

People Like the Metaverse Because It’s Not Like Real Life

New research from Momentum asked users why they gravitate to virtual worlds As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what makes these virtual worlds appealing to the users who spend time in them. That human element is what agency Momentum Worldwide sought to […]

VMLY&R SCALES WEST COAST PRESENCE WITH EXECUTIVE APPOINTMENT AND NEW OFFICE LOCATION

VMLY&R announced the expansion of its West Coast footprint with the addition of a new executive lead, Jennifer DaSilva, who is promoted to executive director, VMLY&R West. DaSilva will oversee the agency’s client engagement, delivery operations, and new business in the Seattle, San Francisco, and Los Angeles offices. In addition, she will continue serving as […]

Digital gaming corporation names deutsch ny as U.S. agency partner for betway brand

Deutsch NY selected as strategic business consultant to leverage leading international online gambling brand as it expands in the U.S. market June 29, 2022 — It was announced today that Digital Gaming Corporation, USA (“DGC”), which has exclusive U.S. rights to utilize the leading global online betting and gaming brand, Betway, has selected Deutsch NY […]

Gold Lion, two Bronze Lions and seven finalists for de la Cruz in Cannes

Puerto Rico’s #1 Agency in Cannes     San Juan, Puerto Rico — de la Cruz agency won a Gold Lion at the Cannes Lions International Festival of Creativity in the Mobile category (Mobile Technology/mCommerce) for the digital tool developed by de la Cruz and SuperMax called The Eye Tracker. This idea was also recognized […]

Florida’s oldest, largest, independent advertising agency announces major milestone

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.