Find out about consumers’ cannabis product awareness and usage, as well as preferred shopping channels and attitudes toward cannabis advertising in this report from 4A’s Research.

NEW YORK — July 12, 2022 — The first half of 2022 has been a nonstop celebration for marketing, advertising and public relations agency Mower, whose work has received an abundance of awards and notable recognition from leading creative industry organizations, such as the American Advertising Federation, the Association of National Advertisers and the Public […]

New research from Momentum asked users why they gravitate to virtual worlds As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what makes these virtual worlds appealing to the users who spend time in them. That human element is what agency Momentum Worldwide sought to […]

VMLY&R announced the expansion of its West Coast footprint with the addition of a new executive lead, Jennifer DaSilva, who is promoted to executive director, VMLY&R West. DaSilva will oversee the agency’s client engagement, delivery operations, and new business in the Seattle, San Francisco, and Los Angeles offices. In addition, she will continue serving as […]

Deutsch NY selected as strategic business consultant to leverage leading international online gambling brand as it expands in the U.S. market June 29, 2022 — It was announced today that Digital Gaming Corporation, USA (“DGC”), which has exclusive U.S. rights to utilize the leading global online betting and gaming brand, Betway, has selected Deutsch NY […]

Puerto Rico’s #1 Agency in Cannes     San Juan, Puerto Rico — de la Cruz agency won a Gold Lion at the Cannes Lions International Festival of Creativity in the Mobile category (Mobile Technology/mCommerce) for the digital tool developed by de la Cruz and SuperMax called The Eye Tracker. This idea was also recognized […]

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

Edelman surveys consumers around the world to learn the level of trust they have for business, government, media, and NGOs.

The hero film features two-time NBA Champion Kawhi Leonard, singer-songwriter IU, English football players Raheem Sterling and Bukayo Saka and New Balance’s newest ambassador, Grammy-nominated artist Jack Harlow. New Balance is a firm believer in the power of now, and ‘We Got Now’ is a rallying cry for a global generation to fearlessly redefine themselves […]

Only 0.01% of all images posted to Twitter include alt text, and of the top 50 accounts on Twitter, only a few have ever used alt text, leaving millions of those with low vision and blindness with only half the story. On a mission to make social platforms (and the web) a more accessible place, […]

After a government-mandated, competitive review, Colle McVoy remains agency of record (AOR) for the Jackson Hole Travel and Tourism Joint Powers Board (JHTTB), the government board integral to building a resilient tourism economy for the Jackson Hole, Wyoming community. The agency will continue to lead brand strategy, creative, design, media planning/buying and influencer marketing. The […]

If you plan to go to the movies anytime soon, you may experience a new advertising and recruiting campaign by the U.S. Air Force (USAF) and Omnicom agency GSD&M. The one-minute Own the Sky spot features decorated USAF pilot Maj. Kristin “Beo” Wolfe, an F-35 Team Commander. The ad aims to build awareness for the […]

International Multi-Award-Winning Creative Has Worked on Brands, Including Michelob Ultra, U by Kotex, ESPN, Pringles, and MassMutual May 18, 2022 — Full-service agency Deutsch New York has announced the appointment of Samira Ansari as Chief Creative Officer. Ansari, joining from FCB New York where she was Executive Creative Director and responsible for the agency’s AB InBev […]

Top Southeast marketing firm announces new leadership and shareholders Mobile, Ala. — Lewis, a full-service marketing performance company, is proud to name the first female CEO in the firm’s four decades of leadership. Ellen Praytor Faulkner, who previously served as senior vice president and managing director, takes the reins as CEO. Her appointment represents a […]

Starting on May 9, Taco Bell fans in more than 25 markets around the globe can participate in ‘Taco Swap’ to score free tacos in place of ordinary meals Irvine, Calif. (May 9, 2022) – Starting May 9 in more than 25 markets around the world, Taco Bell is fighting a universal truth: having the […]

New brand platform and creative campaign by agency Erich and Kallman emphasizes quality family time amid peak consumer demand for travel and human connection Chicago – May 2, 2022 – Great Wolf Lodge launched a new creative brand platform, “Strengthen the Pack,” to help drive awareness for the North American family entertainment brand and establish […]

Smashburger®️, a leading fast casual better burger restaurant, has partnered with creative and media agency Partners + Napier on a new evolution of the “Smashed It” campaign, inspiring burger foodies to never settle in life and to “Smash It” in everything they do. “There are a lot of burger joints out there, and the reality […]

For over 40 years, many have predicted the demise of Spanish-language media and advertising in the U.S., despite Census results reporting that Hispanics have accounted for over 50% of the total U.S. population growth for more than 20 years. Why is this? Conversations have been dominated by the fact that U.S.-born Latinos are now driving […]