News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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#BreakTheBias

  For this Women’s History Month, want to normalize everything from an unbiased sharing of household duties in our personal lives to women gaining an equitable share of power in executive roles. This year, we continue the conversation by imagining a gender equal world – a world free of bias, stereotypes, and discrimination that is […]

VMLY&R BOOST PUBLIC RELATIONS OFFERING WITH NEW HIRE ADAM WOULLARD TO LEAD TEAM

VMLY&R announced today it is expanding its already strong public relations capabilities by announcing the hire of Adam Woullard as managing connections director, PR. In the new role, Woullard will be taking on leadership of VMLY&R’s public relations capability, further bolstering and cementing the offering for the agency and its overall growth. His team will […]

TRG Announces New Chief Financial Officer

TRG Announces New Chief Financial Officer Michelle Gardner is agency’s second CFO in almost four decades DALLAS (March 8, 2022) – TRG announced today the appointment of Michelle Gardner as chief financial officer. Gardner has over 25 years of experience in the finance, accounting and business sectors. Most recently, she was finance director for Fujitsu America, […]

Honda debuted “Future Women in STEAM” on International Women’s Day!

Honda debuted a new video series, “Future Women in STEAM,” on International Women’s Day (Tuesday, March 8) across the brand’s social media channels to inspire the next generation of women who are passionate about pursuing a career in the fields of science, technology, engineering, arts and math (STEAM). The Honda “Future Women in STEAM” social […]

WPP pulls out of Russia as rival holding companies review operations

British holding company WPP has announced it is to cease trading in Russia. The company, which employs 1,400 people in Russia, said it was leaving the country because operating there would be ”inconsistent with our values.” In a statement it explained: ”We deeply regret the impact of this decision on our Russian colleagues. We will […]

Deutsch LA and Taco Bell tap Award-Winning Director Michel Gondry for “Taco Lover’s Pass” Campaign

After a year of firsts, Taco Bell is at it again with another banger to satiate fan cravings for more. Taking the ‘Tuesday’ out of “Taco Tuesday”, the brand just introduced ”The Taco Lover’s Pass,” allowing fans to redeem one of seven iconic tacos a day for 30 consecutive days at participating U.S. locations, all […]

R/GA expands global creative leadership team

We’ve got a few global creative leadership new hire announcements to share and would be honored if you were to include them in this week’s roundup. Gabriel Cheung and Chapin Clark (the Twitter voice of R/GA’s handle) have been elevated to Global Executive Creative Director roles. Additionally, Nikhil Mitter is taking on the role of […]

“I Will Always Be Me”: The Book That Banks Your Voice

Dell Technologies and Intel, in partnership with the Motor Neurone Disease Association and Rolls-Royce, have worked with VMLY&R to create “I Will Always Be Me,” a first-of-its-kind book for people living with motor neurone disease (MND) that banks their voices as they read aloud. Written by New York Times bestselling author Jill Twiss, the book […]

Why Martin Agency’s CEO Is Calling Out Coinbase Over Its QR Code Super Bowl Ad

Kristen Cavallo says the crypto exchange’s CEO is erasing the contribution of agencies, including hers   No Super Bowl ad generated more conversation and consternation this year than Coinbase’s minimalist spot showing a QR code drifting about the screen for almost a full minute. Shortly after the ad aired, a spokesperson for Coinbase, a cryptocurrency exchange, credited […]

“DEAR BLACK TALENT” INVITES BLACK PROFESSIONALS TO ADLAND

Created by the 4A’s Foundation in partnership with VMLY&R, “Dear Black Talent” will serve as a platform for new and returning talent to learn more about agency life, networking, and finding jobs. NEW YORK (Feb. 16, 2022) – The 4A’s Foundation, part of the 4A’s, has partnered with VMLY&R to launch “Dear Black Talent,” an […]

Colle McVoy Elevates and Hires Senior Leaders to Manage Growth and Operations

Colle McVoy

Colle McVoy continues to make bold moves in its agency leadership with the elevation of three key leaders and a new hire. Together they will help deliver client leadership and operational excellence during a time of great growth. Kristin Woxland has been promoted to the new role of EVP, account management. Dave Fransen has been […]

Miami-based creative agency VS/Brooks is now The 3rd Eye

Refounding highlights health and wellness focus in an industry that forgets the human element MIAMI, February 1, 2022 — Healthcare agency and Miami mainstay VS/Brooks is refounding after 25 years, with a broadened focus on the health and wellness marketing and a new name: The 3rd Eye. The agency also named a new leadership team […]

Google Names Arkansas-Based MHP/Team SI a 2022 Premier Partner

Recognition given to top 3% of marketing leaders in the U.S. LITTLE ROCK, Ark. (Feb. 8, 2022) – Google has named MHP/Team SI a 2022 Premier Partner status in its Google Partners Program for the seventh year in a row. This distinction was given to the top 3% of marketing agency partners in the United […]

Innovid is Acquiring TVSquared

Innovid is joining forces with TVSquared, an independent global measurement and attribution platform for converged TV. The acquisition marks a unique moment for the industry, as it establishes a new currency-grade standard for cross-platform measurement, powered by the scale and automation of an independent global ad server. Together, TVSquared and Innovid provide an unprecedented view […]

Deutsch NY Taps Two Creative Leaders: Miriam Franklin and Melatan Riden

January 26, 2022 — Deutsch New York today announced two key creative appointments: Miriam Franklin, whose first day as EVP, Head of Integrated Production will be February 7th, and Melatan Riden, who started January 1st as EVP, Head of Art and Design. Franklin and Riden have both spent the past few years working full-time as […]

Mower moves up City & State’s annual Political PR Power 50 rankings

SYRACUSE, N.Y.—Jan. 24, 2022— City & State, the premier magazine dedicated to covering New York’s local and state politics and policy, has recognized Mower’s prominence in public affairs, moving the firm up in its rankings to the 14th spot. The independent advertising, marketing and public relations agency, with offices throughout New York state including Albany, […]

Colle McVoy Bolsters Creative Leadership By Naming Two ECDs

Colle-McVoy Gil Muinos, Dustin Black

Colle McVoy announced today that two new executive creative directors will help lead its creative department as the agency prepares for double-digit growth in 2022. Gil Muiños has joined the agency as executive creative director (ECD) and Dustin Black has been promoted to ECD. Both will help accelerate the agency’s growth and transformation by elevating […]

Taco Bell®️ Confirms a Saucy Return to the Super Bowl After 5+ Year Hiatus

Taco Bell

In 1962, Glen Bell first introduced tacos in a burger world in a Southern California restaurant he called Taco Bell. As the Super Bowl heads to Los Angeles this year, the brand rings in its 60th anniversary with a supreme return to the big game, with a campaign that celebrates a modern expression of Live […]