News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Submit Member News
4A’s Member agencies are encouraged to send us select content.

DDB Chicago Wins the Orkin Pest Control creative account

Orkin Selects DDB Chicago as its Strategic Business and Creative Partner. DDB Chicago’s First Win Under Strengthened Leadership Team. New York, NY, January 10, 2022 | DDB North America announced today that Orkin has selected DDB Chicago as its strategic business and creative agency of record, following a competitive review. The partnership with Orkin is […]

Anytime Fitness Debuts “Real AF” Platform & Campaign

Anytime Fitness, the world’s largest fitness brand and fastest-growing fitness club franchise, is launching its new “Real AF” marketing platform as part of a bold operational strategy to deliver a holistic approach to fitness, health and wellness through authentic interactions between Anytime Fitness coaches and members, in person or via the Anytime Fitness mobile app. […]

Mediahub Heads To The Metaverse

Mediahub today announced the launch of its first office in the metaverse, a dedicated space for like-minded people interested in the emerging trends, work, and artists in this fast-growing space. Mediahub’s presence, simultaneously hosted in Decentraland and on Discord, is designed as a global meeting place that is part creative marketing inspiration, part art gallery […]

BARKER to proactively bonus employees to help meet the demands of inflation

December 17, 2021 New York City independent advertising agency BARKER, known for innovative and creative approaches to employee relations and retention, has announced a unique program to proactively bonus employees to help meet the demands of the suddenly steepening rate of inflation. “While this may be a surprise to some of our newer team members, […]

Partners + Napier Builds on Creative and Media Horsepower with More Top Talent

Partners + Napier is ending the year with another hiring spree, adding three of the industry’s top names in creative and media to its talent roster. The move underscores the agency’s creative momentum under Chief Creative Officer Rob Kottkamp, who joined Partners + Napier from MullenLowe in late 2019, along with explosive growth in the […]

PetSmart + Deutsch LA Drop Free, Limited-Edition Pawliday Sweater Sets for Pet Parents and Their Pets

From themed parties to family photo ops, it’s no surprise that holiday sweaters have become a staple during the month of December. But who said they had to be ugly? This holiday season, PetSmart is dropping exclusive Pawliday Sweaters – only these sweater sets will feature your pet’s embroidered face, while the pet sweater will […]

Duncan Channon announces Data + Tech Practice, new leadership and proprietary analytics tool the Table™

Independent creative agency marks major investment in data and analytics with new hires and launch of the Table™ — a cloud-based performance and analytics tool  SAN FRANCISCO, December 8, 2021 – Award-winning independent creative agency Duncan Channon today announced the formation of a Data + Tech practice with new leadership, and the roll out of a […]

Colle McVoy Selected as Media Agency of Record for Blu Dot

Colle McVoy has been selected as media agency of record for Blu Dot, an innovative award-winning modern furniture designer and retailer. The agency will lead global media strategy, investment and analytics across all channels spanning brand building and performance marketing campaigns. “Colle McVoy is the perfect partner to help Blu Dot continue our rapid growth […]

Liberty Communications Names VMLY&R Agency of Record

SAN JUAN (12/9/21) – Liberty Communications, a leading communications company offering fixed and wireless services in Puerto Rico and the United States Virgin Islands as part of Liberty Latin America (LLA), has announced VMLY&R will serve as the brand’s strategic and creative agency of record. The new partnership is effective immediately in pursuit of developing […]

Starmark Rings in the 2021 Holiday Season at The Main

On December 1, 2021, we were thrilled to welcome clients and friends of Starmark to our new HQ at The Main Las Olas. After a year off, it was a joy to bring everyone back together for great food, camaraderie, a celebration of the accomplishments of the past year and a look at the future ahead. […]

Joydeep Dey Hired as Chief Strategy Officer on WPP’s Ford Team

NEW YORK (30 November 2021) – VMLY&R announced today Joydeep Dey will join the agency as global chief strategy officer on WPP’s Ford account, which spans marketing communications, experiences, technology, and commerce. Dey will serve as the strategic interface for WPP’s multi-agency team, working in close partnership with Jason Xenopoulos, the global chief creative officer […]

Celebrated Chef Rick Bayless “Smashed It” With Smashburger’s® New Signature Menu Item; Partners + Napier Creative Supports Roll-Out of Chorizo Cheeseburger by Bayless

After months of collaboration, Smashburger®️ is rolling out a spicy new menu item: the Chorizo Cheeseburger by Chef Rick Bayless. The introduction is being supported by new digital and point-of-sale ads under the “Smashed It” campaign umbrella that break the week of Nov. 29. The work was created by Smashburger’s agency of record Partners + […]

R/GA Promotes Fabiano Coura to President of the Americas

Coura will be responsible for overseeing R/GA offices in Austin, Buenos Aires, California, Portland, Santiago, and São Paulo NEW YORK, November 18, 2021—R/GA has announced the appointment of Fabiano Coura as the President of the Americas, he will be based in the United States. In this role, Coura will work closely with Global Chief Executive […]

Find the Words: Convince a Loved One to get Vaccinated

CHALLENGE: In 2021, the mere mention of the Covid-19 vaccine continues to divide our country, splitting families and friendships, and creating a frenzy of lies and misinformation all over. With only 44% of Texans vaccinated, and the new, more powerful Delta variant on the rise, our partners at Baylor Scott & White Health asked us […]

Anthologic Adds to Services with Acquisition of Flatout

(November 11, 2021) DES MOINES, IOWA: Anthologic, a Des Moines-based marketing and technology collective, has acquired Flatout, a company focused on building brands, crafting environments and engaging touchpoints. With the addition of Flatout, Anthologic adds even more depth to the marketing and technology services it provides. Flatout joins Blue Traffic, Performance Marketing, Shift Interactive and […]

What you need to know, the impact of iOS 15 on the App Store

There are significant changes coming to the Apple App Store, and there is plenty that advertisers can do to ensure they are ready for the change. M&C Saatchi Performance has prepared a paper outlining the changes and how advertisers can prepare. Lauren Park, Global Head of ASO has said; ” The changes announced with iOS […]

‘Tis The Walgreens Season

Relatable, chaotic moments during the holidays, like tangled Christmas lights, forgetting your sister’s gift or running out of wrapping paper can bring on unnecessary stress. Walgreens is helping their customers take back time through the chaos of the season with their new digital convenience offerings. Online ordering with quick pick up in as little as […]

Tropicana’s New Toothpaste Doesn’t Ruin Your OJ

In time for National Brush Day the orange juice brand created a product that solves a familiar breakfast phenomenon Very serious research from Tropicana has revealed that 80% of orange juice drinkers agree brushing one’s teeth before a cold glass can ruin the taste of the citrus beverage. That’s why this week, in time for […]