News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Submit Member News
4A’s Member agencies are encouraged to send us select content.

The Sleepytime Bear Awakens to a Digital World!

Celestial Seasonings’ Sleepytime Bear Awakens in New Digital Campaign Deutsch New York partners with the brand to show the iconic mascot’s social side after 50 years of hibernation NEW YORK, NY (OCTOBER 25, 2021) — Today, after five decades of hibernation, Celestial Seasonings announced the awakening of its iconic Sleepytime Bear to a brand new […]

EVERSANA and Intouch Group join forces, adding the premiere digital-first agency network to the market leader in next generation commercialization

CHICAGO and KANSAS CITY, Mo., Oct. 20, 2021 /PRNewswire/ — EVERSANA™, the pioneer of next generation commercial services to the global life sciences industry, and Intouch Group®, a full-service global agency network serving the pharmaceutical industry, today announced that they signed an agreement to incorporate Intouch’s industry-leading creative and media services, enterprise solutions and data […]

Staffing firm Kelly brings employment discrimination to life through kids’ eyes

Most U.S. businesses require employees to have a four-year college degree and a spotless criminal record in order to be considered for a position. But in a country where nearly one in three adults, or 70 million people, have a criminal infraction, and just 36% of citizens have a bachelor’s degree, these policies are locking […]

Mower continues growth of digital marketing capabilities with seven new hires

Continuing its commitment to using strategy, innovation, creativity and human understanding to build brands, Mower, one of the country’s top independent marketing, advertising and public relations agencies, has expanded its digital department with the addition of seven new team members: Venessa Quinn, Terri Villafana, Margaret Flores, Melina Jorizzo, Kanica Phok, James Perks and Luis Parra. […]

David Kennedy, Advertising Icon And Wieden+Kennedy Cofounder, Dies At 82

  In the 2009 documentary Art & Copy—a film about advertising and the industry’s icons—there’s a scene where Wieden+Kennedy Co-Founder David Kennedy stands in front of a wall at the famed agency’s office in Portland, Oregon. Behind the ad man are 100,000 plastic push pins that spell out “Fail Harder,’’ one of his favorite phrases. “It […]

Iowa-based marketing agency becomes employee-owned

Leaders lay foundation for future, centered on associates DES MOINES, Iowa (Oct. 11, 2021) –Strategic America (SA), an integrated marketing agency with headquarters in West Des Moines, Iowa, has changed ownership and is now employee-owned. “At SA one of our core values is ‘put people first,” said John Schreurs, president/CEO of Strategic America.  “This move […]

VMLY&R Strengthens Media Department with Two Dynamite Leaders

Jennifer Kohl promoted to U.S. head of media and Chrissie Mealy joins to lead KC media team  NEW YORK, NY – 10.11.2021 — In a push to further boost and unify media efforts across the network, VMLY&R announced Jennifer Kohl as executive director, head of U.S. media, and welcomed Chrissie Mealy as managing director, paid […]

Pavone Marketing Group expands again with office in Atlanta following acquisition of Vigor

HARRISBURG, Pa. — Pavone Marketing Group (PMG), a Pennsylvania-based, independent marketing and research holding company, has acquired Vigor, an Atlanta-based branding and marketing agency that specializes in the restaurant, beverage and hospitality industries. The acquisition will extend the CPG food and beverage marketing specialization of PMG’s quench. Vigor has been developing restaurants and other brands […]

Atlanta-based Restaurant Marketing Agency, Vigor, is Now Part of Pavone Marketing Group, Inc.

Acquisition expands Pavone’s restaurant marketing offering Pavone Marketing Group (PMG), a Pennsylvania-based, independent marketing and research holding company, has acquired Vigor, an Atlanta-based branding and marketing agency that specializes in the restaurant, beverage and hospitality industries. The acquisition will extend the CPG food and beverage marketing specialization of PMG’s quench. Vigor has been developing restaurants […]

3M Mask Campaign Lets People Enjoy Everyday Moments

3M has played a critical role in supplying personal protective equipment throughout the pandemic and it continues to innovate to meet evolving consumer needs, including the launch of the new 3M Advanced Filtering Face Mask. Colle McVoy created a campaign to support the launch that leveraged people’s desire to do more activities like travel while […]

C-K Puts Monsters on Tinder for Cedar Fair’s Halloween “Haunt” Events

Cramer-Krasselt and Cedar Fair, which runs 13 amusement parks nationwide, is asking Tinder users to “Swipe Right for Fear” and match with monsters from their Halloween “Haunt” cast of monsters. The effort is aimed at Tinder’s sweet spot audience: 83% of users are ages 18-35. Read the full article on Mediapost here

Intouch Group Launches Market Access Affiliate

Intouch Group, a full-service global agency network serving the pharmaceutical industry, today announced the addition of Intouch Market Access as its eighth affiliate to address the ever-evolving needs of clients. Read the full press release here

Dixon Schwabl Rebrands, Changes Name to Dixon Schwabl + Company (DS+CO)

  ROCHESTER, N.Y. — Dixon Schwabl has changed its name after 34 years in business. The independent marketing company, headquartered in Rochester, New York with a second office in Buffalo, is now called Dixon Schwabl + Company (DS+CO) as part of a rebrand that was unveiled to the DS+CO team earlier this summer. The core […]

Colle McVoy Promotes Top Leaders to Media & Data Science Practice

  MINNEAPOLIS, Sept. 22, 2021 — Today Colle McVoy announced the promotion of two leaders to its media & data science practice. Steve Knapp (formerly executive director of media) has been promoted to the new role of managing director, media & data science. Kim Dunn (formerly group media director) has been elevated to senior vice […]

Partners + Napier Recruits Jennifer Rees as New CFO

The aggressively expanding Partners + Napier has hired accomplished financial leader Jennifer Rees, CPA, as its new Chief Financial Officer, beginning the week of Sept. 20. Rees is joining the Rochester-based, nationally recognized, integrated creative and media agency in the midst of several business wins from new and existing clients, which in turn has led […]

VMLY&R Bolsters Creative Leadership In NY With Two ECD Hires

VMLY&R announced today the appointment of two new creative leads for their creative department. Cinzia Crociani and Emily Sander join as Executive Creative Directors, based in New York and reporting to VMLY&R New York Chief Creative Officer Wayne Best. Commenting on the hires, Best said: “We looked long and hard to find creative leaders who […]

Southern California Edison Hires RPA and IW Group

Santa Monica, CA, Sept. 17, 2021 – Southern California Edison (SCE) has hired RPA and is continuing its longstanding, 19-year relationship with IW Group. RPA and IW Group will operate as a single team to service the creative and media contract — from getting out timely energy conservation tips through innovative technology solutions and delivering […]

EmblemHealth Showcases NYC Artists’ Interpretations of What Health Means in Newest Campaign

The COVID-19 pandemic has shined a greater light on the importance of quality health coverage for people and their families. In line with the upcoming health insurance open enrollment periods, EmblemHealth is launching a multichannel media and grassroots campaign that amplifies its commitment to supporting the health and well-being of the communities it serves by […]