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Agency will take on creative, branding, advertising, digital, and PR duties across leading fitness and accessory brands
Melissa works closely with the creative and public relations departments to ensure digital and online media match the strategic branding of a variety of clients.
How has narrowing the agency’s focus helped with staff acquisition and retention?
A new campaign from DDB New York for the Wildlife Conservation Film Festival.
Key takeaways on design and technological trends in the industry from Flashpoint Medica’s Jose Andrade
We’re asking member-agency CEOs, creative leaders, strategists, media execs, futurists and new business gurus to answer the same five questions about the state of the ad industry. Here Walrus co-founder and COO Frances Webster shares her views.
Facebook launched a new blog on its website called Metrics FYI, where it will share updates and corrections for its data.
Our “See It & Be It” asks industry leaders—who are female or from traditionally underrepresented groups in the ad industry—to provide their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.
While it is true that simplicity is key when it comes to good creative—when it comes to agencies themselves, do they oversimplify, often to their own detriment?
Read what this industry leader says about the industry’s biggest challenges
The 4A’s is committed to gender equality and diversity, as a whole, in the advertising industry. As part of our “See It & Be It” series, we invite industry leaders to share their wisdom on how to succeed in advertising despite your gender, age, sexual preference, racial background, etc. Here Drew Schwartz of Terri & Allen, shares her point of view.
A peek inside Zehnder at its work, people and culture
An agency brand is a living, breathing thing. Those responsible for its growth and reputation must reflect regularly on who they are and what they value.
A unique launch effort created by Colle+McVoy for Cub Cadet.
To celebrate the launch of the Intel Galileo, Critical Mass challenged Makers from around the world to create an ecosystem of robotic fish that could make the invisible world visible.
See the new campaign for State Farm that’s perfect for the Halloween season.
Tim Leake is SVP and Creative, Marketing & Innovation for RPA, a Santa Monica-based agency all about People First. So, it’s somewhat fitting that Leake would have an opinion on the emergence of Artificial Intelligence in the creative community. Here’s his point of view. I put a cheeky little post up on social media last week, […]
Communication tips for how tech practitioners can work effectively with their colleagues from other backgrounds.