News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content

4A’s Member agencies are encouraged to send us select content. For more information, see Tell Us Your Story.

Deep Focus, Grey, SS+K Alum Michelle Rowley Joins Deutsch as SVP, Group Planning Director

4A's Member

Deutsch announced today that Michelle Rowley has joined the New York office as SVP, Group Planning Director to oversee strategy and insights on the global Johnson & Johnson Acuvue business and on new business efforts.

See It & Be It: Sandi Harari of BARKER

4A's Member

This creative leader shares her ideas on how to succeed in advertising if you’re a young person and/or female.

“Love and Respect People” — Featuring Howie Cohen, Phelps

4A's Member

There is no casual way to talk about outgoing Phelps CCO Howie Cohen’s legacy in the advertising industry.

SMM Advertising Wins “Telly” And FOLIO Awards

4A's Member

SMM Advertising was recently awarded the prestigious Telly and FOLIO awards for its online video and social media work respectively.

Behind the Scenes: Shelly Lazarus – Chairman Emeritus, Ogilvy & Mather

Ogilvy’s Shelly Lazarus reflects on her career as a woman in advertising.

“Think About How You Define Success” — Featuring Donna Wiederkehr, Dentsu Aegis

4A's Member

You could never tell Dentsu Aegis’ Americas CMO Donna Wiederkehr the sky’s the limit: at age 14, she was a pilot, flying for her dad’s hot air balloon company — solo.

“Relax, It’s Just Advertising” — Featuring Madeline Adams, 22squared

4A's Member

For Atlanta’s 22squared to deliver results for its eclectic roster — from Publix to Costa Rica Tourism — it needs eclectic creatives like copywriter Madeline Adams to deliver hits every single time.

VML Makes Six Senior-level Appointments, Including Two Promotions to Executive Director, NA

4A's Member

Six individuals have been promoted to senior-level management positions, reflecting the continuous capability evolution and momentum of VML’s growth.

Crosby Acquires Butler Films, Creates New Multimedia Content Division

4A's Member

ANNAPOLIS, Md. (April 5, 2017) – To enhance its video and multimedia content capabilities, Crosby Marketing Communications has acquired Butler Films, a 20-year-old production company led by Director David Butler. He will oversee Crosby’s new multimedia division, which will create all forms of content, including TV spots, PSAs, short films, video series, social media assets, […]

Crosby Rises to #31 in O’Dwyer’s Ranking of Top National PR Firms and #8 for Healthcare PR

4A's Member

ANNAPOLIS, Md. (April 17, 2017) – Crosby Marketing Communications has been ranked #31 on O’Dwyer’s magazine’s 2017 list of Top National Public Relations Firms and #8 in Top National Healthcare Public Relations Firms. These annual rankings of independent PR firms, produced by one of the industry’s most-respected industry publications, are based on detailed financial information […]

Tony Stern Joins Phelps as Chief Creative Officer

4A's Member

Succeeds Hall of Fame Chief Creative Officer Howie Cohen, who is retiring after leading award-and business-winning campaigns for five decades.

Allen & Gerritsen Adds Amy Snelling as SVP, Business Leadership

4A's Member

New England executive has been on founder’s radar for years

“We Have the Power to Make a Positive Impact” – Featuring Jason Harris, Mekanism

4A's Member

Take a quick look at some of the work NYC-based Mekanism has created in Jason Harris’s tenure as President and CEO, and you wouldn’t deny his wish to have Morgan Freeman narrate his life story either.

“You Must Follow Life’s Plan for You” — Featuring God-is Rivera, VML

4A's Member

VML’s Global CEO said recently that the presentation he most looked forward to hearing was an ode to Black Twitter by God-is Rivera, assistant director of social media: “Woke, Lit, & Ready”.

“Live Your Truth” — Featuring David Angelo, David&Goliath

4A's Member

In 1999, David Angelo founded his agency with the belief that everyone has Goliaths keeping them from reaching their true potential — and that if you’re inspiring and relentless, you can win the day.

“I Love Stories” — Featuring Shannon Pruitt, The Story Lab

4A's Member

The kitchen table was where a young Shannon Pruitt, president of LA’s The Story Lab, cooked up her first stories.


4A's Member

The first-person experiences of a new mom working in an ad agency

Mark Garman Join Allen & Gerritsen’s Philly Office as VP Creative Director, Copy

4A's Member

Garman helped write the much-lauded “Dad Pants” campaign for Dockers