News & Views | 4A's Members

4A’s Member agencies are encouraged to send us select content. For more information, see Tell Us Your Story.

Deutsch Elevates Rachel Mercer to SVP, Head of Digital Strategy and Invention

4A's Member

Since joining in May 2016, as VP, Digital Strategy Director, Rachel has amplified the output of Deutsch’s New York digital strategy department offering and, in addition to delivering incremental new business, was key in winning the social and digital business for AB InBev’s Busch brand.

TWO AUSTIN & WILLIAMS CLIENTS WIN BIG AT 32ND ANNUAL EDUCATIONAL ADVERTISING AWARDS

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Molloy College, TCI College of Technology Receive National Recognition for Innovative Campaigns created by A&W

5 Questions for: John Barker, Chief Idea Officer of Barker

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Barker shares his advice for young agency staffers and how to succeed in the business.

5 Questions for: Rick Eiserman of Engine Group

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We’re asking member-agency leaders to answer the same five questions about the state of the ad industry in our 5 Questions for … series. Here Rick Eiserman, North American CEO of global marketing services network Engine Group shares his views.

SFW Adds Positions and Continues to Hire

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SFW, a Greensboro-based marketing agency, recently added positions in research, account management, content and social media to its staff, to better serve their growing client list.

5 Questions for: Peter Mitchell, President of SFW

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What does the future hold for SFW and the ad industry? Just ask Peter Mitchell.

Molson Coors Canada retains MEC Canada to handle its media account

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Molson Coors has announced its selection of MEC Canada to remain as its media agency of record in the United States, United Kingdom and Canada.

Inside the Campaign: 84 Lumber’s 2017 Super Bowl Commercial

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The message behind the talked-about 2017 Super Bowl commercial

SFW’s Ashley Dillon Receives 40 Leaders Under Forty Recognition

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SFW Marketing Director Ashley Dillon has been recognized by the Triad Business Journal as one of the Triad’s 40 Leaders Under Forty due to her exceptional vocational and philanthropic achievements.

Gorton’s Seafood Relaunches the Iconic Gorton’s Fisherman in New Campaign by Connelly Partners

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Gorton’s Seafood, the frozen seafood market leader, is reintroducing its iconic Gorton’s fisherman in a new advertising campaign created by its agency of record, Boston-based Connelly Partners.

Millennium Integrated Marketing Hires Giselle Odum as Account Manager, Digital Specialist

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  (MANCHESTER, NH | BOSTON, MA) – Millennium Integrated Marketing (Millennium) is pleased to announce the addition of Giselle Odum to the position of Account Manager. As an Account Manager, Giselle will work diligently with internal teams to aid in the execution of brand development, and marketing and digital strategies. Giselle graduated from The University […]

See It & Be It: Linda A. Fanaras of Millennium Integrated Marketing

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In 2017, why do you think it’s still necessary to talk about opportunities for women in the industry, and how women are portrayed in advertising? Whether it’s 2017, or 100 years from now, I don’t believe there is ever a time we should say, “Our work here is done.” If 25 years in marketing have […]

5 Questions for Wunderman Health’s Deborah Furey

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  The 4A’s is asking business gurus to answer five important questions affecting the industry. Here, Deborah Furey, Senior Vice President of Strategy & Analytics for Wunderman Health, takes her turn providing the answers What’s the biggest challenge or opportunity facing the ad industry right now? Share of customers’ and consumers’ minds. In this arena, personal is […]

Madonna Badger: How the Ads We Create Affect Society and Brands

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Until women are portrayed as equal, we will not be treated as such.

4A’s Inside the Campaign: Friendship Dairies

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Friendship Dairies and Partners + Napier create a big social media splash to encourage fans to share their love of cottage cheese.

“See it & Be It”: Kat Friedman of Crosby Marketing

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The 4A’s “See It & Be It” series asks female industry leaders and those from traditionally underrepresented groups in the ad industry to share their personal stories, advice and observations on how to succeed in an industry that is overwhelmingly led by white men.

HELO Signs Director Daniel Addelson

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Daniel Addelson, known for his strong visual style and ability to innovatively weave together storytelling and branded content, has joined HELO’s roster of directors.

Roberts Communications Acquires Brandtatorship

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Roberts Communications, a full-service integrated communications firm, announced today the acquisition of Brandtatorship, an award-winning digital branding agency.