News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

Member Press Releases Other Member Content

4A’s Member agencies are encouraged to send us select content. For more information, see Tell Us Your Story.

Posterscope Creates New Outdoor Campaign for New Belgium Brewing

4A's Member

Digital Outdoor Campaign Uses Data to Determine the Perfect Place and Time to Try New Belgium Brewing’s Voodoo Ranger

Cathy Butler Named CEO of the Barbarian Group

4A's Member

The Barbarian Group that Cathy Butler, previously EVP, Group Director at DigitasLBi, has been named CEO.

Behind the Scenes: Colleen DeCourcy – Global Chief Creative Officer, Wieden & Kennedy

There have only been a handful of female global creative chiefs. Colleen DeCourcy earned her post at Wieden & Kennedy through guts, digital vision and a commitment to big ideas.

Behind the Scenes: Jeff Goodby – Co-Chairman & Partner, GSP

Hear how this beloved ad agency legend got his start and what he’s most proud of in his career.

Behind the Scenes: Jose Molla – Founder & Creative Director, the community/la comunidad

One of the most admired Hispanic ad leaders talks about the history and evolution of marketing to multicultural consumers.

VML Announces Three Moves in Its Channel Activation Department, Including Amy Worley to Executive Director

4A's Member

VML has announced two high-level promotions and a new hire in its channel activation department. The channel activation department is home to VML services including social media, paid media, CRM, paid and organic search, commerce, mobility, and public relations.

Hand Tool Industry Leader Selects SFW as Agency of Record

4A's Member

Channellock, Inc. a 131-year-old plier and hand tool manufacturer has selected SFW, a Greensboro-based, full-service marketing agency, as their agency of record in a two-year deal signed in early March. The engagement will include research, strategy, digital, social media, public relations and creative, with a focus on continuing to build the Channellock brand for the next generation of tool users.

English & Gartrell Each Join Deutsch New York as VP, Creative Director

4A's Member

Dan Kelleher, Deutsch NY CCO, announced today that Heather English and Marques Gartrell will each join the Agency as VP, Creative Director:

Veteran Creative Director Kirk Ruhnke Signs on as Newest Addition to Mortenson Safar Kim

4A's Member

Kirk Ruhnke, who built a national reputation as an award-winning writer and creative director during a nearly 35-year career in advertising, has joined Mortenson Safar Kim (MSK) as Executive Creative Director in the firm’s Milwaukee office

Our Industry Needs to Stand with Creative Parents

4A's Member

How to retain creative talent by supporting them as parents

Advertising Veteran Ed King Joins Mortenson Safar Kim as Associate Creative Director

4A's Member

Ed King, an award-winning creative director who has led shopper marketing campaigns with many of the top brands in the world during the past 20 years, has joined Mortenson Safar Kim (MSK) as an Associate Creative Director.

5 Questions for: John Gallegos of UNITED COLLECTIVE

4A's Member

UNITED Collective chairman on the future of advertising

VML Aggressively Expands Technology Team With Major Hire and Several Promotions

4A's Member

VML is a contemporary marketing agency that moves brands forward by inspiring a human connection. VML’s clients include Bridgestone, Colgate-Palmolive, Electrolux/Frigidaire, Ford, the Kellogg Company, Kimberly-Clark, New Balance, PepsiCo, Sprint, and Wendy’s.

Managing Customer Relationships

4A's Member

We like to hear what our members think about the hottest issues of the day. Navjot Singh, Content and Editorial Manager at The Knowledge Engineers by AVADO, offers key insights into managing customer relationships. In my career, I have had my fair share of experiences using Customer Relationship Management (CRM) tools. I’ve seen the good, […]

Mortenson Safar Kim Adds Website Developer Rafael Heard To Its Digital Team

4A's Member

Mortenson Safar Kim (MSK) announced today that Rafael Heard has joined the agency as a digital developer. MSK is a full-service marketing communications agency serving a broad range of clients from its offices in Indianapolis and Milwaukee.

Mortenson Safar Kim Adds to its Graphic Design Team With Hiring of Dustin Zimmerman

4A's Member

Mortenson Safar Kim (MSK) announced today that Dustin Zimmerman has joined the agency as a graphic designer. MSK is a full-service marketing communications agency serving a broad range of clients from its offices in Indianapolis and Milwaukee.

Can Big Digital Players Meet P&G’s Measurement Deadline? It’s Far From Certain

4A's Member

P&G wants digital media to get third-party audience measurement accredited by the Media Rating Council

“See It & Be It”: Tara DeVeaux, CMO of BBDO

4A's Member

BBDO’s CMO shares her insights into the opportunities and challenges facing women and people of color