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Discover the Power of the U.S. Hispanic Market with Isaac Mizrahi’s New Book
Hispanic Market Power – America’s Business Growth Engine’ guides business leaders on one of the most relevant segments for marketing in America. MIAMI, FL, UNITED STATES, April 27, 2023/EINPresswire.com/ — Isaac Mizrahi, the award-winning CEO of alma, a leading advertising agency, has released his debut book, Hispanic Market Power – America’s Business Growth Engine, which […]
An OOH campaign inspired by an out-of-home star: The Sun
Given half of the world’s population reside urban areas tall buildings and concrete landscapes may prevent them from enjoying the natural benefits of sunlight. That’s why Minute Maid and WPP’s Open X, led by VMLY&R, have created a campaign that not only promotes Minute Maid Original with Calcium & Vitamin D, but also offers a […]
Freight Farms Chooses Allen & Gerritsen as Brand Agency of Record
Allen & Gerritsen expands its sustainability portfolio with the addition of the world’s leading manufacturer of container farming technology BOSTON – April 18, 2023 – Allen & Gerritsen (A&G), an independent and fully integrated advertising agency headquartered in Boston announces that it has been chosen as the brand agency of record by Freight Farms, the […]
Colgate Launches Hear Gear
Athlete’s headgear is designed to absorb impact, unfortunately for those athletes with hearing implants it also absorbs the vibrations that carry sound to the hearing implant. That’s why Colgate and VMLY&R have partnered with Steeden, a sports equipment manufacturing company, to develop ‘Hear Gear’, a protective headgear designed specifically for Deaf and hard of hearing […]
GREENPEACE ALERTS FOR ANIMAL LIFE FRAGILITY: Series of ads developed by VMLY&R with paper technology show how species are affected by humankind’s touch
Pollution, illegal logging and fishing, wild animal trading. Disordely human action can lead to the extinction of species and ecological imbalance. To draw attention to the fragility of the Brazilian fauna in this scenario, Greenpeace launches a special series of advertisements entitled “Handle With Care”. The pieces created by VMLY&R were developed using printing technology […]
METRO BY T-MOBILE SELECTS OKRP AS US CREATIVE AOR
Metro By T-Mobile spent $164 million on US measured media last year, according to Vivvix, including paid social data from Pathmatics By Brian Bonilla Metro by T-Mobile has named OKRP as its U.S. creative agency of record following a review conducted by ID Comms. OKRP’s work will include campaigns focused on promoting new services, plans and […]
Reusables
De la Cruz Ogilvy creates innovative digital tool to prevent food waste Reusables turns “use by” date into “use for” the environment San Juan, Puerto Rico – April 2023. Did you know that approximately one-third of the food purchased at the supermarket is discarded when it reaches its “use by” date? This situation presents a […]
GNF Worldwide and InnoVision Marketing Group Announce International Partnership Creating a Global Marketing Alliance
GNF Worldwide, a global franchise consulting firm headquartered in Madrid, and InnoVision Marketing Group, a national bilingual advertising agency headquartered in San Diego, have announced a partnership to extend their respective capabilities and brand reach. The full-service agency will add global franchise development to its growing list of in-house divisions and services, which currently includes […]
Peru Tackles High Radiation Levels with Unique Use of Beer Bottles
Arequipa, a city in Peru, experiences some of the highest levels of radiation in the world due to various geographical factors. To address this, Arequipeña, (AB InBev’s regional beer in Peru), and VMLY&R Peru collaborated to create the Arequipeña Bottle Tiles. The initiative used the UV 400 protection of Arequipeña beer bottles to provide protection […]
Peruvian Laundry Brand Uses ‘Stains’ to Highlight the Importance of Testing for Skin Cancer
Within the framework of Día del Lunar – a day in Peru dedicated to skin mole awareness – the laundry detergent brand, Opal, known for relying on a different formula for each type of stain, launched its campaign to raise awareness regarding the importance of prevention and early diagnosis to fight melanoma. Using pieces produced […]
WUNDERMAN THOMPSON STRENGTHENS GLOBAL B2B OFFERING WITH LAUNCH OF INSPIRED B2B INITIATIVE
Global marketing network Wunderman Thompson is today announcing the expansion of its global B2B offering with the launch of Inspired B2B, a new initiative dedicated to inspiring growth for ambitious B2B brands. Bringing together the unparalleled depth and breadth of Wunderman Thompson capabilities spanning creative, business transformation, content, experience, loyalty & personalisation, and commerce, the Inspired […]
Remembering Jo Muse: A Pioneer of Multicultural Marketing and AAF Hall of Famer
The following is a statement from Carol Williams, founder and CEO of Carol H Williams Advertising and 4A’s member. Carol wrote this statement about her friend, colleague and fellow AAF Hall of Famer, Jo Muse: The phone rang late last Easter Sunday night. A quiet familiar voice came across. It was Mark Robinson. Jo Muse has passed, he […]
Google Analytics 4, How Will Your Data be Affected?
Google Analytics 4 is being forced upon us in July, what does this mean for your digital data and what can you do to better utilize GA4? When and where Date and time – Thursday, April 20 – 12 – 12:45pm EDT Location – Online About this event The changing of the digital data collection […]
MUSE COMMUNICATIONS FOUNDER AND CHAIRMAN EMERITUS JO MUSE DIES
Jo Muse, cofounder of the first truly multicultural advertising agency, has died suddenly at age 72. Muse cofounded Muse Cordero Chen in Los Angeles in 1987 with David Chen and Mavis Cordero. The shop was at the forefront of multicultural marketing, bringing advertising that catered to different minorities under one roof. Muse Cordero Chen pioneered […]
Wendy’s Gives Their Brand Voice a Voice
Roast Day 2023 is here, and Wendy’s is shaking things up with a fresh – just like our burgers – approach. This year, the iconic ‘brand-fluencer’ is reimagining Roast Day with an interactive and talking Wendy on TikTok and other social platforms, giving voice to the brand with a new twist. Wendy’s marketing success model […]
IN NEW ADS, NEW YORK CITY DEPARTMENT OF SANITATION CAMPAIGN CALLS ON ALL RESIDENTS TO DO THEIR PART: DON’T LEAVE **IT ON THE SIDEWALK, AND IF YOU SEE A LITTERER, TELL ’EM WHERE TO STICK IT
NEW YORK – Amid noticeable and documented improvements in the cleanliness of our neighborhoods, one crisis persists: the preponderance of litter and dog waste on our sidewalks. Today, the New York City Department of Sanitation, in collaboration with the Partnership for New York City, launched a substantial marketing campaign to shame these “garbage” New Yorkers […]
C-K RAMPS UP AGGRESSIVE PLAN TO TAKE INTERCONNECTED MODEL TO NEW LEVELS OF GROWTH
Cramer-Krasselt taps Nancy Maloney to launch new strategy discipline CHICAGO, IL – Cramer-Krasselt (C-K), one of the nation’s largest independent creative and data-driven agencies, continues bold investments in its unique model of comprehensive interconnectedness. A part of these investments includes hiring Nancy Maloney to lead the newly revamped Insight and Strategy discipline. Maloney brings nearly 20 […]
LAUGHLIN CONSTABLE NAMED NATIONAL AGENCY OF RECORD FOR VIENNA BEEF
Agency relationship expanded with famous hot dog purveyor after initial project success CHICAGO (April 4, 2023) – Laughlin Constable, the independent, full-service creative agency, today announced it has been named national agency of record for the legendary hot dog company Vienna Beef following successful project work together since 2021. “With Laughlin Constable, we found a […]