News & Views | 4A's Members

This section includes both 4A’s member press releases and other member content — which includes a variety of submissions from 4A’s Members.

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VMLY&R Creates Proud Legacy – Sewing Against Menstrual Poverty

Wateraid

One out of two women from vulnerable communities in Colombia live in menstrual poverty, as they cannot afford sanitary pads due to their limited income (sanitary pad expenses for women in these communities surpass their daily income by 148%). This lack of access to proper hygiene products leads to the use of unsuitable items like […]

AbelsonTaylor Announces nextgenerATion Interns for Summer 2023

CHICAGO, April 6, 2023 – Chicago-based health and wellness advertising agency AbelsonTaylor proudly welcomes nine recent college graduates and rising seniors to spend 10 weeks of the summer learning more about the medical advertising and marketing field through AbelsonTaylor’s nextgenerATion internship program. With more than 1,000 applicants, the nextgenerATion internship program is a highly sought-after […]

LA INDUSTRIA QUE AYUDAMOS A PARIR

By Daisy Expósito-Ulla During this International Women’s Month, a “big idea” from one of our colleagues at the agency was quickly embraced and, with a lot of work, brought to life by a team: Let’s celebrate trailblazing Latinas who have had, and still have, an impact in our industry. And, what better time to do […]

InnoVision Marketing Group Announces the Formation of Its New Talent & Casting Agency With the Launch of a Regional Search for a Wide and Diverse Group of Talent

ITC PR Photo

National agency InnoVision Marketing Group is widening its capabilities with the creation of InnoVision Talent & Casting (ITC), adding to its growing list of in-house services. In preparation of their formal announcement to production companies, studios, photographers and other advertising agencies scheduled for June 1, 2023, ITC is actively searching for talent to join their […]

VMLY&R Launches Application for This Summer’s neXus Program

neXus

For the third consecutive year, VMLY&R reintroduces neXus, a series of 10 weekly virtual seminars hosted by VMLY&R global leadership and capability leads. Designed to provide participants with the resources, education, and experiences needed to excel academically and kick-start their career pursuits, neXus will not only help young professionals build direct links to VMLY&R’s global […]

Landmark Credit Union, as it Celebrates 90 Years, selects Cramer-Krasselt as Agency of Record

After a review that included multiple agencies, Landmark Credit Union, a credit union in Wisconsin with over $6 billion in total assets, named Cramer-Krasselt agency of record. Cramer-Krasselt (C-K) and Landmark Credit Union have entered into a new partnership, as the Midwest-based agency takes over as Agency of Record. Through their office in Milwaukee (and […]

Wunderman Thompson NA Welcomes CEO, West Region

Emily Chang Joins as CEO of Wunderman Thompson’s West Coast Region Former McCann Worldgroup and brand-side marketer will oversee unified client portfolios and strengthen the agency’s position in California, Portland, and Seattle NEW YORK (March 21, 2023)— Wunderman Thompson North America CEO Audrey Melofchik has appointed Emily Chang to lead its West Coast offices, including […]

Robert Downey Jr. Takes On New Heroic Role as Cybercrime Fighter for Aura

As technology continues to advance, so does the prevalence of cybercrime. Per the AARP, American families lost almost $7 billion to cybercrime in 2021 alone. Online security provider Aura wants to do its part to fight cybercrime, but to do so it needs a strong team. Luckily, there is one person willing to stand alongside […]

Creating Success with Reporting & Analytics Paper

Reporting and Analytics

Reporting & Analytics are complex – that is a fact. Despite being complex there are things that can be done to ensure that complexity is managed appropriately and a lot of that involves asking the right questions at the right time. Communication is the key to getting the most out of Reporting & Analytics teams, […]

HONEST EGGS CO. CREATES FITCHIX: THE FIRST FITNESS TRACKERS DESIGNED FOR CHICKENS VIA VMLY&R

Honest Eggs Co. and VMLY&R have launched FitChix, the first-ever fitness trackers designed for chickens. Accompanying the innovation is an integrated campaign designed to show people how free and healthy Honest Eggs Co. chickens really are. VMLY&R collaborated with Airbag to create ergonomic, chicken friendly fitness trackers that doesn’t impose on day-to-day life and behavior. […]

VMLY&R Wins ADT Contract Covering Ecommerce, Creative and CX

The home and business security company partners with the agency to improve overall consumer experience VMLY&R has partnered with security services company ADT in a remit entailing ecommerce, brand creative, inclusion experience and consulting. The agency, which won the business following a competitive pitch, began its relationship with ADT in March of last year on […]

VMLY&R EARNS AD AGE A-LIST RECOGNITION

  VMLY&R has been named to the no. 2 spot on the prestigious Ad Age A-List, which celebrates the Top 10 advertising agencies in the U.S. The list was released today by Ad Age, a leading global source of news, intelligence and conversation for marketing and media communities. VMLY&R has also been recognized as No. […]

INTRODUCING THE 2023 AD AGE AGENCY A-LIST WINNERS

Shops on this list pour creativity into all their disciplines to connect consumers with brands By Judann Pollack. The agencies on this year’s Agency A-List have taken different routes to the same destination: Creating business-building work for clients. Some have captured consumers’ attention with ingenious creative campaigns, attention-getting stunts or experiential events. Others have dived deep into data […]

Deutsch New York Named A Finalist for 2023 SXSW® Innovation Awards

Deutsche CAMP

Inclusive Summer C.A.M.P. effort recognized in the DEI Workplace Innovation Category March 6, 2023: Deutsch NY’s inclusive Summer C.A.M.P. (Creative, Advertising, and Media Program) internship initiative has been selected as a finalist at Southwest®️ (SXSW®️) Conference and Festivals (March 10-19, 2023) Innovation Awards, which recognize and celebrate the most exciting tech developments in the connected […]

World Creative Rankings 2023: Ogilvy’s Liz Taylor first woman to top CCO league table

By Sam Bradley We reveal the most-awarded chief creative officers in the industry in the 2023 edition of The Drum’s World Creative Rankings. Ogilvy’s Liz Taylor leads this year’s World Creative Rankings / Ogilvy US Already in the World Creative Rankings, we have revealed the most creatively successful agencies, networks and holding companies in the industry. Today, […]

The 10 most innovative companies in advertising of 2023

Explore the full 2023 list of Fast Company’s Most Innovative Companies, 540 organizations that are reshaping industries and culture. We’ve selected the firms making the biggest impact across 54 categories, including architecture, beauty, design, and more. When we think about the future of advertising, the most common denominator centers around a diversity of creative and strategically sound work that […]

Cramer-Krasselt names Brian Nienhaus EVP, MD of Chicago HQ

Cramer-Krasselt (C-K), one of the nation’s largest independent creative and data-driven agencies, is making some significant investments to further define its unique model of taking integration to a whole new level of interconnection. Brian Nienhaus has been tapped to head that effort as the EVP, Managing Director of the Chicago headquarters. Those familiar with Brian know of his extensive […]

OGILVY NORTH AMERICA APPOINTS NEW LEADERSHIP TEAM

The agency has named Carina De Blois chief operating officer of Ogilvy North America; Darla Price becomes president of Ogilvy New York. By Aleda Stam. Published on March 01, 2023. Read more here.