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Six Uniquely Talented Individuals Judge 5th Biennial $100,000 Saatchi & Saatchi Award for World Changing Ideas

Marketing & Communications

The names of the judges for the 5th biennial Saatchi & Saatchi Award for World Changing Ideas were announced today.

BBDO Mourns the Passing of Legendary Ad Man Phil Dusenberry 1936–2007

Marketing & Communications

Phil Dusenberry, named one of the “Top 100 Advertising People” over the past century according to Advertising Age, died on Saturday, December 29 of advanced lung cancer for which he was treated the past year.

4A’s Major Compensation Options Analysis

Developed by Neal Grossman of TBWA\Chiat\Day, a “Major Compensation Options” analysis to be used as a tool for discussing alternative compensation possibilities with clients. The “Grossman Grid” ranks various compensation methods on a range of characteristics (Fairness, Alignment, Value focus, Simplicity, etc.) and then weights the relative importance to yield a weighted score for each […]

Working With Search Consultants

In November, 2007, the 4A’s hosted another Webinar in its “Tools, Tips, and Tactics” series: “Working With Search Consultants, Featuring Mercer Island Group’s Steve Boehler.”

Conflict Policy Guidelines

This position paper addresses trends in client/agency conflict policies and reflects consideration of these issues by the 4A’s New Business Committee.

ANA/4A’s Release Compensation Guide

The complexities inherent in Cost-Plus Fee and Labor-Based compensation arrangements can sometimes result in confusion and misunderstanding. The 4A’s and the ANA offer this downloadable guide to help advertisers and agencies better understand the compensation process

Standardized Marketer New Business Questionnaire

The Standardized Marketer New Business Questionnaire is designed as a recommended guideline for agencies to follow when evaluating participation in an agency search. It is intended to help reduce the risk of unpleasant surprises in the agency search process and minimize costly mismatches in marketer-agency relationships.

Guidelines for Effective Client/Agency Compensation Agreements

The American Association of Advertising Agencies (4A’s) and the Association of National Advertisers, Inc. (ANA) offer this position paper to use as a guideline for creating and maintaining effective advertiser and agency compensation agreements.

Guidelines for the Pursuit of New Business

Management Services

The purpose of this position paper is to provide guidelines for agencies in pursuing new business.