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Mar 26, 2024
As the CMO role continues to evolve, the halcyon days of the rock star CMO have seemingly come and gone. The job has become increasingly more difficult, with expectations of what marketers should be delivering for their businesses continuing to rise as marketing is being tied even closer to business results. At the same time, marketers are having […]
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Mar 26, 2024
Study by Anzu and Happydemics underscores the power of non-disruptive in-game advertising to boost bottom-of-funnel metrics March 26, 2024 — Anzu, the world’s most advanced intrinsic in-game advertising platform, and advertising performance measurement expert company, Happydemics, today released findings highlighting the strong performance of intrinsic in-game ads in driving purchase consideration. Unveiled at IAB PlayFronts […]
NewsPartner News
Mar 26, 2024
Advertisers are placing more restrictions on their partners when it comes to AI in their work Brands are demanding stronger AI safeguards in their contracts with ad agencies, setting up tension between marketing firms, which are racing to adopt generative AI, and clients, who are worried about all of the ways the technology could steer them wrong. […]
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Mar 25, 2024
Generative AI is transforming the creator economy, supercharging creativity and driving exceptional ROI. To investigate how generative AI is influencing the creator economy, Billion Dollar Boy’s intelligence report is powered by practical insights from real-world generative AI creator campaigns, expert industry analysis, and independent research of 6,000 consumers, creators and marketers. (Registration required at link) […]
Member News
Mar 22, 2024
ORLANDO, Fla. (March 21, 2024) – &Barr announces the launch of Space Coast Credit Union’s (SCCU) new advertising campaign “Watchdog” that brings its iconic logo to life through computer generated animation. The agency’s full-service offerings, including creative, public relations and media and analytics services, work together to holistically develop and support an integrated brand campaign […]
Member News
Mar 20, 2024
CHICAGO, March 19, 2024 – Leading health and wellness advertising agency AbelsonTaylor Group has hired Lane Degenhart, a 20-year pharmaceutical marketing veteran with diverse oncology and rare disease experience, as vice president, account director. Degenhart will be the agency lead on multiple brands, driving the company’s strategic vision and integrating with other AbelsonTaylor Group teams […]
Member News
Mar 18, 2024
FCB Chicago’s new chief creative officer, beware of flying bison, Carmichael Lynch merges with Tierney, and more The 4As has appointed Cathy Chan Butler, previously the CEO of Organic, as its new executive VP of talent, equity, and learning solutions. She replaces Tahlisha Williams, who is no longer with the organization. Continue reading on AdAge.
Member BulletinNewsPress Release
Mar 18, 2024
Agencies must embrace the opportunity to transform their revenue model. Value-based pricing could be a good option. Advertising and disruptive technologies. In many ways, you can’t have one without the other. In past years, disruptive technology meant programmatic media buying, SEO, and mobile. Today, it means artificial intelligence— more specifically, generative AI. Brands and consumers […]
Member BulletinMember News
Mar 18, 2024
This week’s agency news, people on the move and brand buzz. On the Move 4A’s named Cathy Chan Butler head of talent, equity and learning solutions. Continue reading on Campaign US.
Member BulletinNewsPress Release
Mar 18, 2024
The American Association of Advertising Agencies (4A’s) has appointed Cathy Chan Butler as executive vice president of talent, equity and learning solutions. The goal of Butler’s position is to address the changing needs and future of talent for agency members. In this role, Butler will lead the 4A’s Foundation, Learning Institute and HR/Talent Solutions practice while also […]
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