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Advertising Expenditure Forecasts-September 2017

Research Services

Zenith’s latest predictions indicate global ad spend will grow by 4% in 2017, reaching $558 billion by the end of the year. In the U.S., ad spend is expected to stay stable over the next three years, coming in at $190.7 million in 2016 and climbing to $210.6 million in 2019.

The CMO Survey

Research Services

Duke’s semi-annual survey of top marketers tracks marketing analytics, B2B and B2C marketing spending plans, trends in social media and mobile marketing, marketing organization, average marketer tenure, and more.

Quarterly Email Benchmark Report

Research Services

Cheetah Digital discusses email marketing trends, benchmarks, and performance analysis by industry and device. Tips for holiday email campaigns are included.

Americans Spend More Than $100 Billion on Sports

Research Services

CreditCards.com asked consumers how much they’ve spent over the past year on sporting events, athletic equipment, and gym memberships.

The 2017 U.S. Mobile App Report

In this annual report, comScore reveals mobile app usage and behavior across generations.

Brand Love and Ad Nausea

Research Services

DEFY Media and TMI Strategy studied teens and young Millennials to understand how they interact with advertising on social media.

Key Facts About Asian Americans, A Diverse and Growing Population

Research Services

Pew Research Center shares key findings into the Asian-origin population in the U.S., including top countries of origin, income levels, education, English proficiency, and more.

B2B Personas: Targeting Audiences

Research Services

In this report, Salesforce analyzes personas of B2B professionals, looking at their size, growth and turnover rates. Audiences are broken out by industry vertical, and department and level within their company for more precise message targeting.

We Are Gen Z

Research Services

Check out this analysis of the attitudes and behaviors of Gen Z from Sensis and Think Now Research.