Learn the differences in attention to TV advertising and YouTube mobile advertising and the impact TV ads and YouTube mobile ads have on brand metrics in this report from Google and Ipsos.
Edison Research reveals results of its annual survey of America’s digital media habits, broken out by age group.
UNITED Collective chairman on the future of advertising
IPA unveiled its list of people who’ve had a major influence in the UK ad industry over the last 100 years. Check out the game changers here.
Think with Google suggests four rules for brands to follow when reaching out to millennial parents.
The&Partnership, m/SIX, and Adloox research the real scale and cost of ad fraud, discovering it’s much more prevalent than previously thought.
Podcasts can be a great tool in an agency’s promotional arsenal. Hubspot details everything you need to know to start a podcast.
VML is a contemporary marketing agency that moves brands forward by inspiring a human connection. VML’s clients include Bridgestone, Colgate-Palmolive, Electrolux/Frigidaire, Ford, the Kellogg Company, Kimberly-Clark, New Balance, PepsiCo, Sprint, and Wendy’s.
We like to hear what our members think about the hottest issues of the day. Navjot Singh, Content and Editorial Manager at The Knowledge Engineers by AVADO, offers key insights into managing customer relationships. In my career, I have had my fair share of experiences using Customer Relationship Management (CRM) tools. I’ve seen the good, […]