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4A’s MPF | Sunday April 2, 2017 — Nurturing Agency Culture

Moderator: Andrew Graff, CEO, Allen & Gerritsen

4A’s MPF | Sunday April 2, 2017 — Agency Case Story — The Tombras Group

Speaker: Charlie Tombras, President, The Tombras Group

4A’s MPF | Sunday April 2, 2017 — Experiential Marketing Matters — The Final Frontier

People value experiences over physical things (they’re willing to spend their hard-earned money learning a new skill or taking an exotic vacation, or attending a concert). It’s not enough anymore to weave a brand story around a product – great film and digital can only go so far to build “authentic” brand affinity. Experiential marketing […]

Crosby Acquires Butler Films, Creates New Multimedia Content Division

4A's Member

ANNAPOLIS, Md. (April 5, 2017) – To enhance its video and multimedia content capabilities, Crosby Marketing Communications has acquired Butler Films, a 20-year-old production company led by Director David Butler. He will oversee Crosby’s new multimedia division, which will create all forms of content, including TV spots, PSAs, short films, video series, social media assets, […]

Crosby Rises to #31 in O’Dwyer’s Ranking of Top National PR Firms and #8 for Healthcare PR

4A's Member

ANNAPOLIS, Md. (April 17, 2017) – Crosby Marketing Communications has been ranked #31 on O’Dwyer’s magazine’s 2017 list of Top National Public Relations Firms and #8 in Top National Healthcare Public Relations Firms. These annual rankings of independent PR firms, produced by one of the industry’s most-respected industry publications, are based on detailed financial information […]

Tony Stern Joins Phelps as Chief Creative Officer

4A's Member

Succeeds Hall of Fame Chief Creative Officer Howie Cohen, who is retiring after leading award-and business-winning campaigns for five decades.

Allen & Gerritsen Adds Amy Snelling as SVP, Business Leadership

4A's Member

New England executive has been on founder’s radar for years

Beyond the Brief: “We Have the Power to Make a Positive Impact” – Featuring Jason Harris, Mekanism

4A's Member

Take a quick look at some of the work NYC-based Mekanism has created in Jason Harris’s tenure as President and CEO, and you wouldn’t deny his wish to have Morgan Freeman narrate his life story either.

Hispanic Market Guide

Research Services

This guide from the AHAA provides trends, demographics, marketing, and media consumption of the Hispanic consumer. You will also be presented with a list and information on AHAA marketing and communications member companies with a convenient breakout by specialty.