In a world where artificial ingredients, dupes, fakes and faux everything are nothing new, it’s refreshing to find a brand embracing real, authentic, pure ingredients. Our newest client, Backyard Nectar doesn’t have to fake sweet. It’s naturally made that way with 100% organic blue agave. Founded by Ryan Huntley, a past bartender and spirit salesman, […]

InnoVision Marketing Group, a San Diego-based full-service advertising agency, has been named agency of record for Buddy’s bar-b-q, an East Tenn. bar-b-q favorite among tourists and locals alike. Through this new partnership, InnoVision Marketing Group will collaborate closely with Buddy’s bar-b-q to develop a comprehensive marketing and communications strategy to assist in a rebranding campaign […]

By Greg Carroll, VP Global Revenue, Activision Blizzard Media Gaming’s role as the biggest entertainment platform by revenue—at $184B annually—is undeniable, making it impossible for advertisers and brands to ignore. We in the advertising industry find ourselves drawn to gaming’s global cultural relevance, immersive engagement, and ability to reach diverse audiences. It’s become more important […]

On April 4, Governor Andy Beshear signed into law HB 15 becoming the 15th state to enact comprehensive consumer data privacy legislation. The new Kentucky Consumer Data Protection Act (KCDPA) largely tracks the Virginia’s law but without this year’s amendments relating to children’s data. For agencies already complying with other non-California privacy laws, the Kentucky […]

These three agencies stood out for evolving their commitments and approaches to DE&I in a year when others pulled back. The three agencies awarded with an Inclusive Workplace distinction have demonstrated a commitment to keeping up with the evolving needs of DE&I by continually updating their approach to meet the needs of the moment. To […]

Chicago, Apr. 2, 2024 — TransUnion (NYSE: TRU) today announced a partnership with MRI-Simmons, a leading provider of insights on the American consumer. As two leading data and technology companies, this collaboration will benefit clients with improved actionability across the addressable marketing ecosystem. MRI-Simmons data can now be layered on to the TransUnion identity spine, […]

Crosby Marketing Communications (Crosby) has launched the “More Donors, More Hope” campaign on behalf of the Health Resources and Services Administration (HRSA). The national effort, which launched this April for Donate Life Month, calls on audiences of all races and ethnicities to learn more about organ donation and sign up as organ, eye, and tissue […]

The leading global vitamin and supplement brand appointed the independent agency following a competitive review CHICAGO (April 4, 2024)—Independent full-service agency Laughlin Constable today announced it has been named the creative agency of record and strategic partner for Nordic Naturals, the global provider of premium vitamins and supplements, and considered to be an industry-leading producer […]

In collaboration with Horowitz Research, Direct Digital Holdings commissioned a survey of over 2,300 U.S. consumers to delve into the impact of Black/African American, Hispanic/Latin, AAPI, and LGBTQIA+ consumers’ brand perceptions and purchase behaviors on the general population, with a specific focus on Gen Z. This comprehensive report features exclusive research findings complemented by insights […]

When it comes to eating out these days, higher income people have evolved into hard core foodies looking more for a range of culinary experiences without a white tablecloth in sight. Yet even as they’re following and setting food trends, expressing strong opinions on the best and hottest places to eat, more than 80 percent […]