Mitsubishi Motors Selects BSSP as Advertising Agency of Record

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Mitsubishi Motors North America, Inc. (MMNA) today announced it has selected Butler, Shine, Stern & Partners (BSSP) as its advertising agency of record. The change comes as the brand looks to continue building momentum in North America and on the precipice of two important new vehicle launches.

Collaboration and Trust Are Key to the Client-Agency Relationship

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The 4A’s is committed to sharing the experiences, insights and views of its members. In this op-ed, Lisa Crawford, VP, integrated operations at Cronin, writes about collaboration and trust between clients and agencies. “If we want others to trust us, the first step is to be trustworthy.” –Onora O’Neill As someone who’s worked on the […]

Elaine Naum has been elected a Senior Vice President at Partners + Napier.

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As the account leadership team continues to grow at Partners + Napier, the agency announced the promotion of Group Account Director Elaine Naum to Senior Vice President. She will continue to report to Managing Director Courtney Cotrupe.

Shreya Mukherjee Returns to Deutsch as SVP, Group Planning Director

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Most recently overseeing global branding and sponsorship for Citigroup at Publicis New York, Shreya Mukherjee has “boomeranged” back to Deutsch. She has rejoined the New York office as SVP, Group Planning Director, to lead strategy on clients including PNC Bank and will assist in new business initiatives.

Ed Chambliss Takes Over as CEO of Phelps

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Phelps, the integrated marketing communication agency for such clients as Panasonic and Public Storage, has named Ed Chambliss chief executive officer. The move reflects an expansion of research, strategy and creative at the agency, which has recently added new leadership in these disciplines and updated its own brand story. Joe Phelps, who founded the agency 36 years ago, will serve as chairman of the agency’s board of directors and develop his nonprofit, the Getting Better Foundation.

Gatesman Welcomes Two Award-Winning, Marketing Professionals To Chicago Office

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Gatesman, one of the fastest-growing, mid-sized privately owned marketing communications agencies, welcomes two seasoned marketing professionals to the Chicago office. Emily Hamill joins the agency as senior vice president, director of connections strategy and Sara Ahuja as vice president, group account director. Between them, Hamill and Ahuja have worked on brands such as Wendy’s, IBM, Hilton, General Motors, AT&T, University of Pittsburgh Medical Center, Northwell Health, TESSCO Wireless and Bosch North America.

WPP’s VML Expands With the Addition of Rockfish Digital

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Rockfish will join VML – combining the strengths of highly recognized lead agency VML with the extensive history of innovation and ecommerce at Rockfish.

5 Questions for Andre Gaccetta of G7

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The 4A’s is committed to sharing the insights of industry leaders. In this edition of our “5 Questions” series, we hear from Andre Gaccetta, CEO of G7 Entertainment Marketing in Nashville, a Project Worldwide agency. What’s the biggest challenge or opportunity facing the ad industry right now?  It certainly feels like our marketplace is getting […]

Why Great Account Management Is Like Pornography

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The following op-ed was submitted by John Newall, president of McKinney.  There is perhaps no topic in advertising that has been more passive-aggressively debated than account management and the value, or scorn, it creates. Some agencies have built their business models with the claim they don’t have it. Every four years, it seems, the trades […]

What Kind of Links Should You Be Building?

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The following case study was submitted by Rebuild Group, Detroit, and was written by Mike Brichta, website optimization analyst at the marketing firm.  The Traditional View of Followed vs. No-follow Links Ever since Google gave webmasters the ability to apply a nofollow tag to links on their site, it has been largely understood that a […]

5 Questions for Pete Imwalle of RPA

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The 4A’s is committed to sharing the insights of industry leaders. In this edition of our “5 Questions” series, we speak with Pete Imwalle, EVP, COO at RPA. What’s the biggest challenge or opportunity facing the ad industry right now? The challenge: Margins are the biggest challenge facing the industry right now. There is simply […]

Marian Williams Joins OKRP As Creative Director

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O’Keefe Reinhard & Paul is adding to its creative ranks with the hire of award-winning creative director and designer Marian Williams who is joining the agency as Creative Director. Williams is moving to the agency from her own branding and creative studio that she founded 9-years ago.