Ads most highly correlated with an increased propensity for consumers to adopt ad blockers
Ad experiences that fall beneath a threshold of consumer acceptability
In case you missed it in February, Marla Kaplowitz Named New 4A’s CEO, Cybersecurity, “See It & Be It” Millennium Integrated Marketing’s Linda Fanaras & more.
The 4A’s has announced that Marla Kaplowitz has been selected as the organization’s new president and chief executive officer. Kaplowitz, CEO of MEC North America, who has also worked at Ammirati Puris Lintas and DMB&B, was chosen unanimously by a 10-person selection committee comprised of 4A’s board members, led by 4A’s board chair Bill Koenigsberg.
The 4A’s will host its annual Transformation conference beginning on April 3 at the JW Marriott in Los Angeles. A must-attend advertising industry event, Transformation is recognized as a world-class production where thought leaders, visionaries and C-level executives from various disciplines within the marketing, media and agency businesses come together to share knowledge, insights, experiences and success stories.
Today the 4A’s, the leading trade association representing the advertising agency business, announced that it has elected Kathleen Brookbanks and Greg Stern as vice chairs to its 26-member board for the 2017 term. This marks the first time the board has selected two individuals for the post.
In case you missed it in January, Year in Review, MSA Guidance: Client Audits, “See It & Be It” Kat Friedman of Crosby Marketing & more.
The 4A’s and its U.K. counterpart are launching the second year of a coveted program that sets a worldwide certification standard for entry-level agency talent.
A snapshot of the Top 5 Digital Trends to watch for in 2017
The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year,
The 4A’s 2016 Year In Review provides an overview of key 4A’s activities last year.
View a quick and exciting synopsis of Transformation 2016.