New 4A’s Survey Finds Majority of Consumers Dislike When Brands Get Political

Marketing & Communications

The 4A’s has revealed findings from two surveys monitoring consumers’ and ad agency professionals’ beliefs about brands taking political or social stances.

Behind the Scenes: Gerry Graf – Founder, CCO, Barton F. Graf

Yes. There really is a Barton F. Graf. Hear the story behind the agency name and learn why agency founder Gerry Graf still believes creativity is valued by clients.

In Case You Missed It – April 2017

Marketing & Communications

In case you missed it in April, Nominate the Advertising 100, 4A’s Transformation Video Sessions, “Behind the Scenes” with Shelly Lazarus of Ogilvy & Mather & more.

4A’s Celebrates 100th Anniversary with New Award, Event and Content Celebrating Its Members

Marketing & Communications

This year, to celebrate the 4A’s 100th anniversary, the organization will unveil new content and initiatives to celebrate the past century and look forward to the future. The 4A’s will work with several partners for these initiatives, including media outlets and member agencies.

A Message from Incoming 4A’s CEO & President, Marla Kaplowitz

Marketing & Communications

As she prepares for an official start on May 8, the 4As incoming CEO shares some remarks on her focus and priorities.

4A’s Transformation Conference Heads Back to Miami in 2018

Marketing & Communications

The 4A’s, the leading trade association representing the advertising agency business, announced that next year’s Transformation conference will be held at the Loews Miami Beach Hotel in Miami, April 8-11, 2018.

Team New Wave Wins 4A’s ReSolve Competition with Campaign to Save the Oceans

Marketing & Communications

Young Professionals from 22 agencies participated in Competition, which closed out the 4A’s Transformation conference.

Nancy Hill’s Farewell: “We’re Better Than That”

Marketing & Communications

In a heartfelt address during 4A’s Transformation on Monday, outgoing president and CEO Nancy Hill spoke of the triumphs and the challenges of the ad business over her nine-and-a-half years at the helm.

The 4A’s Reveals Winners of the 2017 Partner Awards

Marketing & Communications

The 4A’s, the leading trade association representing the advertising agency business, closed out the first day of its flagship conference, Transformation, by unveiling the winners of the third annual 4A’s Partner Awards.

Politically Divided USA Is Also Challenging Brands, McCann Finds in New “Truth About America” Study

Marketing & Communications

Research Unveiled at 4A’s Transformation 2017 Also Uncovers “Common Ground” American Values

Survey of Marketers: More Than Three-Quarters of Respondents Say Role of Lead Agency Is Important

Marketing & Communications

Today at the 4A’s flagship conference Transformation, the organization and Advertiser Perceptions, a business intelligence firm specializing in global advertising, released the findings of a new study examining the current state of the advertising agency business. The survey found that 77 percent of respondents believe the role of lead agency is important.

In Case You Missed It – March 2017

Marketing & Communications

In case you missed it in March, Senate Kills Off Privacy Laws, Agency Goes Bold for Justive, “See It & Be It” BBDO’s Tara DeVeaux, & more.