4A’s Stratfest Report 2017

More than 300 of the sharpest strategists in the ad business gathered in New York last week for the 20th annual 4A’s Strategy Festival, which was themed “Data + Humanity: Planning Redefined.” Learn more and download the full report here.

4A’s Reveals Winners of 2017 Jay Chiat Awards for Strategic Excellence

Marketing & Communications

Today, the 4A’s, the leading trade association representing the advertising agency business, revealed the winners of its 2017 Jay Chiat Awards for Strategic Excellence at the 4A’s Strategy Festival in New York City. The Grand Prix, which is selected from the Gold winners, was awarded to Leo Burnett Melbourne for their strategy on the “Reword” campaign for Headspace.

4A’s Reveals Winners of the Inaugural Inspiration Awards at Annual Strategy Festival

Marketing & Communications

Today, the 4A’s, the leading trade association representing the advertising agency business, revealed the winners of its inaugural Inspiration Awards, which recognized the work by companies and non-profit organizations who have brought insights to life through the use of both data and qualitative research practices. The winners were announced in New York City at the 4A’s 20th annual Strategy Festival (Stratfest), designed to explore the new frontier in planning, where data and human insight come together to inspire.

Jay Chiat Awards Presented During 4A’s Strategy Festival

Marketing & Communications

The 21st annual Jay Chiat Awards, recognizing the best strategic thinking in marketing, media and advertising from around the world, were handed out Sept. 12, the first day of the annual 4A’s Strategy Festival in New York. Actor and writer James III, from The Upright Citizens Brigade comedy troupe, was emcee of the ceremony. The […]

4A’s Members Unite to Help Agencies Impacted by Harvey, Irma

Marketing & Communications

Dear 4A’s members: Hurricanes Harvey and Irma have wreaked havoc on Texas, Florida and other states in the region. The 4A’s has made donations to those affected by these disasters via Project HOPE (Health Opportunities for People Everywhere), a healthcare and humanitarian assistance organization, and we invite our members to join us in contributing to this urgent cause. After […]

In Case You Missed It – August 2017

Marketing & Communications

In case you missed it in August, 4A’s Celebrates 100th Anniversary with special contents and events, Jay Chiat Awards shortlist, Inside the Campaign with HMH & more.

4A’s Presents Agency Track at Advertising Week

Marketing & Communications

In partnership with Stillwell Partners, the 4A’s will present the Agency Track during Advertising Week New York Sept. 25-28. A series of panel discussions on a range of themes affecting the industry — featuring advertising leaders and rising stars — will take place beginning at 10:30 a.m. each day of the conference, at B.B. King […]

4A’s Announces Jay Chiat Awards Short List

Marketing & Communications

The 4A’s has revealed the campaigns short-listed for the prestigious Jay Chiat Awards for Strategic Excellence. The winners will be announced at the 4A’s 20th annual Strategy Festival in New York City Sept. 12-14. To purchase tickets, please go to this webpage. Now in their 21st year, the annual Jay Chiat Awards honor strategic thinking and recognize […]

How to Rebuild Trust in the Agency-Marketer Relationship

Marketing & Communications

This column by 4A’s President and CEO Marla Kaplowitz originally appeared in Adweek.  

In Case You Missed It – July 2017

Marketing & Communications

In case you missed it in July, Inside the Campaign, Beyond the Brief, 100 People Who Make Advertising Great & more.

4A’s Reveals 100 People Who Make Advertising Great

Marketing & Communications

Honor Celebrates 100 Ad Professionals Impacting Advertising Today and Shaping the Future

4A’s Names Keesha Jean-Baptiste Senior Vice President of Talent Engagement and Inclusion

Marketing & Communications

Jean-Baptiste comes to the 4A’s after a long and productive tenure heading up talent and HR at Wieden+Kennedy.