34 Big Ideas That Will Change Our World in 2024

LinkedIn predicts the top trends on topics including technologies, entertainment, environment, energy, education, and the workplace.

Should Advertisers Still Care About Agency Awards?

Bruno Gralpois of Agency Mania Solutions outlines how clients and agencies benefit from awards.

Aligning Your Roster to Your Model

Take a look at the most frequently asked questions from brand leaders about their agency rosters in this article by Bruno Gralpois of Agency Mania Solutions.

The Chicken and the Egg Dilemma

Read about the most common agency behaviors and performance issues encountered by top brand advertisers and what role the brand many have played.

When Brands Go Dark |

Journal of Advertising Research published this study investigating what happens to sales when brands stop spending on all advertising media for 12 months or longer.

Together, Committed to a Better World

Bruno Gralpois of Agency Mania Solutions discusses the importance of higher standard business practices in the agency selection process.

To Fight Fraud in OTT, 4A’s Is Creating a Playbook for Media Buyers

Emergent threat looms over popular connected TV Published in Adweek, August 7, 2019 The American Association of Advertising Agencies is poised to launch an anti-fraud playbook to help media buyers steer clear of the pitfalls associated with connected TV as its popularity grows. The guidelines are set for publication next quarter with backing from some […]

The 5 Things You Can Do Right Now to Protect Your Brand—and Your Customers

Originally published in MediaVillage, August 5, 2019 by Louis Jones, 4A’s Burglary, phishing, identity theft: as you confront these everyday criminal activities, your safety may depend on having the full support of your community and associates. The same holds true for brand safety. Piracy, malware, and unsafe adjacencies are persistent perils for advertisers and the agencies […]

4A’s and Made of Millions Call on Agency Employees to Start Conversations About Mental Health

‘Dear Manager’ campaign addresses a pervasive problem in the industry By Erik Oster, Adweek, May 3, 2019 Advocacy nonprofit Made of Millions is teaming up with the 4A’s for Mental Health Awareness Month to address an issue that’s particularly prevalent in advertising. The two groups launched the “Dear Manager” campaign, aiming to start a conversation […]

Futureproofing Media Client-Agency Partnerships

By Robert Rakowitz, Global Media Director, Mars Inc. The other day, I was invited onto a panel at the 4As Decisions 2020 to discuss “How Collaboration Gets Results.” Along with other colleagues, I was asked to present a client view on how media is evolving on the advertiser-side and what this means for media agencies. […]

Upright Citizens Brigade Marches in to Help Madison Avenue

Madison Avenue is populated by ad firms with names that remind one of alphabet soup: DDB. JWT. BBDO. Y&R. Now these agencies are about to be joined by a three-letter organization that evokes quite a different reaction: UCB.