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Workshops & Seminars 

Throughout the year, the 4A's sponsors numerous full-day seminars on account management, new business, presentation skills, selling creative, strategic planning, new technologies, and other critical skills.  Each seminar is led by an expert in the field who has been thoroughly researched by 4A's staff.

Examples of recent and popular workshops include: 

  • Speak to Be Heard! Communications Strategies That Get Results
  • Brand Leadership in the Age of Engagement: How to Provide Non-Traditional Marketing Solutions to Clients
  • Multi-Dimensional Digital Solutions: How to Use Digital; How to Build a Digital Practice
  • Agency Value Creation: How to “Get Paid” What You Are Worth
  • How to Connect Brands With Consumers in a Multi-Channel World

For more information on upcoming programs in your area, please contact Agency Relations and Membership at 212-682-2500.

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My Notebook

My Notebook

4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
> Learn More

4A's CreateTech 2014
Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
> Learn More

4A's CreateTech
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