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For more than 40 years, the 4A's Institute of Advanced Advertising Studies (IAAS) has been known as the top industry program for training the best and the brightest in the business.

Young talent can be great talent. But chances are they are deeply engrossed in their area of expertise. Tunnel vision just doesn't work in our 360-world; they have to be in tune with all aspects of the business, from the digital space to branding, to new business to creative to media - and more!.

The faculty, judges and mentors are recruited from leading area agencies as well as outside the marketplace. Under the guidance of these seasoned veterans, IAAS is the perfect vehicle for the next generation of advertising leaders to learn the ins and outs of:

  • The digital and social media landscape
  • Positioning and branding
  • ROI, meaningful metrics and data mining
  • Creative brief writing and creative development
  • Understanding the consumer
  • New business
  • Presentation skills

IAAS programs are comprehensive after-work-hours courses, approximately 12-to-14 weeks long, and are designed for agency professionals with one-to-four years of experience. Students develop their skills by working on an actual client assignment in a team environment. Participants attend weekly lectures and are required, through teamwork, to develop a total advertising program in their "mini-agencies" for a given product or service. Teams compete by "presenting" their work to the "client."

Nine IAAS courses are held throughout the United States, in Philadelphia, New York, New England, Atlanta, Northern California, Southern California, Minneapolis, Dallas and Chicago.

2015-2016 Program Dates will be available soon.

For more information, please visit our upcoming events page.

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My Notebook

My Notebook

4A's Data Summit
Feb. 9 | Conference
A must-attend, half day event gathering high-profile leaders to clarify, inspire, and debate what lies ahead with data and our industry.
> Learn More

4A's Transformation
March 21-24 | Conference
Join us at the 4A's flagship conference, where you'll hear leaders from technology, media, advertising and marketing come together to discuss and debate issues, insights and ideas.
> Learn More

4A's Partner Awards
March 21-24 | Award
The 4A's Partner Awards honors creative excellence achieved through meaningful collaboration in advertising.
> Learn More

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