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Helen Lansdowne Resor Scholarship 

The $250,000 international Helen Lansdowne Resor scholarship will assist and promote talented female creative advertising students in honor of JWT’s (and the industry’s) first female copywriter, Helen Lansdowne Resor.

The scholarship will help support young, diverse women from around the world who aspire to join the ranks of what is still a very male-dominated sector of advertising, and hopefully, alter the landscape going forward.



About Helen Lansdowne Resor

Helen was a brilliant creative whose capacity to think, create and innovate helped her push the barriers of advertising. She is credited as being the first to deploy sex appeal in advertising with iconic campaigns like Woodbury Soap’s “A skin you love to touch,” and sparking the celebrity testimonial by her use of endorsements from socialites, European royalty and other well-known women in her work for Pond’s Cold Cream.

She was a working mother and ardent feminist who championed the advancement of women’s rights both inside and outside of the agency. During her tenure, JWT was known as the “Women’s Agency,” where bright young female talents had a chance to succeed.

She was a true pioneer who helped JWT push boundaries then – and now, with the creation of the scholarship in her memory.

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4A's Strategy Festival 2014
Oct 5–7 | Chicago
Celebrate the strategy and account planning community at our annual conference. Afternoon keynote by New York Times best-selling author Jonah Berger (Contagious: Why Things Catch On).
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Nov 12–13 | Boston
Agency creative technologists, creative directors and C-Suite technology heads are invited to join the creative technologist community for this 2-day conference. Includes a keynote speaker from Microsoft Research.
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