The international Helen Lansdowne Resor (HLR) Scholarship supports and promotes talented female creative advertising students from around the world in honor of the industry’s first female copywriter, Helen Lansdowne Resor. The program will run through 2020.
Dating back to the early 1900s, Helen was an industry pioneer, credited with sparking celebrity testimonial campaigns with her use of endorsements from socialites, European royalty, and actresses in her work for Pond’s Cold Cream. Helen Lansdowne Resor’s creative capacity helped to push the barriers and shatter traditional formulas of advertising.
Helen was a working mother and ardent feminist who championed the advancement of women’s rights both inside and outside of the agency. During her tenure, J. Walter Thompson was known as the “Women’s Agency,” where bright young talented females were given opportunities that had been traditionally offered exclusively to men.
Each year, the HLR Scholarship seeks to award five female creative students scholarships up to $10,000. In addition, each recipient will receive a paid summer internship at a J. Walter Thompson office in her respective region, an offer of a J. Walter Thompson mentor and “first look” placement consideration upon graduation.
Apply today! Applications are due May 15, 2016.
About Helen Lansdowne Resor
Helen was a brilliant creative whose capacity to think, create and innovate helped her push the barriers of advertising. She is credited as being the first to deploy sex appeal in advertising with iconic campaigns like Woodbury Soap’s “A skin you love to touch,” and sparking the celebrity testimonial by her use of endorsements from socialites, European royalty and other well-known women in her work for Pond’s Cold Cream.
She was a working mother and ardent feminist who championed the advancement of women’s rights both inside and outside of the agency. During her tenure, JWT was known as the “Women’s Agency,” where bright young female talents had a chance to succeed.
She was a true pioneer who helped JWT push boundaries then – and now, with the creation of the scholarship in her memory.