Reset Password| Help|
  • Print |
  • Share

Helen Lansdowne Resor Scholarship 

The $250,000 international Helen Lansdowne Resor scholarship will assist and promote talented female creative advertising students in honor of JWT’s (and the industry’s) first female copywriter, Helen Lansdowne Resor.

The scholarship will help support young, diverse women from around the world who aspire to join the ranks of what is still a very male-dominated sector of advertising, and hopefully, alter the landscape going forward.



About Helen Lansdowne Resor

Helen was a brilliant creative whose capacity to think, create and innovate helped her push the barriers of advertising. She is credited as being the first to deploy sex appeal in advertising with iconic campaigns like Woodbury Soap’s “A skin you love to touch,” and sparking the celebrity testimonial by her use of endorsements from socialites, European royalty and other well-known women in her work for Pond’s Cold Cream.

She was a working mother and ardent feminist who championed the advancement of women’s rights both inside and outside of the agency. During her tenure, JWT was known as the “Women’s Agency,” where bright young female talents had a chance to succeed.

She was a true pioneer who helped JWT push boundaries then – and now, with the creation of the scholarship in her memory.

  • Print |
  • Share

4A's Talent@2030
Sept. 29-30 | Conference
This event for HR professionals and the agency C-suite will focus on leading strategies that leverage technology, social media and data to attract, engage, and retain agency talent.
> Register Today

4A's Strategy Festival
Oct. 4-6 | Conference
Join us at the 4A's Strategy Festival 2015 for inspiration and hands-on training in essential skills for today's planner. Early registration ends June 30.
> Register Today

4A's Executive Leadership Program
October 13-15 | Management Training
Send your next generation of agency leaders to this three-day program at 4A's NYC HQ. This event always sells out, so register now.
> Learn More

View All Events


4A's Jay Chiat Awards 2015
Untitled 1
My Notebook

My Notebook

Untitled 1
 
Login error. Please try again.
Sign In