Established in 1997, the 4A's Foundation was created to galvanize the industry around improving the level of diversity within advertising and media agencies.  For 15 years, the Foundation has been providing financial support, primarily through scholarships, to multicultural individuals studying advertising, media, and/or the creatives arts. Simultaneously, it engages colleges, universities and recognized portfolio schools, which help identify high potential students willing and able to make a difference in our community.

Under the Foundation, the following scholarships and funds are administered:

1. ANA Multicultural Excellence Fund
2. Bill Bernbach Diversity Scholarship
3. Generation Next Fund
4. Operation Jumpstart
5. Victor and Majorie Ornelas Community Involvement Program Scholarship Fund