CMO Tenure Study: An Expanded View of CMO Tenure and Backgrounds

Spencer Stuart’s annual CMO Tenure Study finds that the average tenure for chief marketing officers (CMOs) in Fortune 500 companies is 4.2 years and 3.3 years among Ad Age’s top 100 advertisers.

Key findings include:

• 53% of CMOs in the Ad Age’s 2022 top 100 advertisers are women; a 3% increase from last year.
• There has been a modest increase in racial/ethnic diversity among advertiser CMOs: 18% in 2022 vs. 15% in 2021.