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Site Search 2023 Back-to-School Survey
Deloitte surveyed parents to learn attitudes towards their children going back to the classroom, how they’re planning for the upcoming school year, and to examine their spending patterns.
- Parents continue to pull back on spending as inflation lingers, as well as shop earlier to take advantage of deals.
- Parents are willing to splurge during the back-to-school season for the right reasons, like treating their kids, self-expression, or a better quality product.