2024 Tech Trends and the 50+

Check out this report from AARP to learn about tech ownership & usage and online behaviors of Gen X, Baby Boomers, and Seniors.

2023 Holiday Shopping Trends

Generational and gender differences among shopping during the 2023 holiday shopping seasons are outlined in this report from Power Reviews.

State of the Wine Industry in 2023

Silicon Valley Bank’s annual report highlights wine industry predictions, consumer generational trends, advertising & promotions, sales trends, and more.

Homebuyer Insights Report

Bank of America explores attitudes, behaviors, and preferences of the modern homebuyer.

Digital Media Trends

Deloitte provides a snapshot into the media consumption of consumers by generation in its annual report.

2023 Travel Trends |

AARP examines the current travel habits, planning & spending behaviors, and travel concerns to Baby Boomers and Gen X.

Senior Media Preferences |

Learn about the media habits of those 63+ in this report from Media Logic.

Untapped Opportunity: Older Americans & the Arts

Culture Track reveals priorities of consumers 55+ when engages with the arts.

Home Buyer and Seller Generational Trends

The National Association of Realtors highlights differences and similarities of home buyers and sellers across generations.

Managing Mental Health | Personal and Agency Workplace Solutions

4A’s Research partnered with Researchscape to survey 1,000 people about their current mental health.