Advertising & The Law: Sweepstakes, Contests & Promotions

Location Details:
4A's Webinar Series

Consumer communications platforms and promotional offers have become much more innovative and multifaceted. Concurrently, regulations associated with sweepstakes, contests and related consumer-marketing issues have become more complicated.

This webinar will cover the basic rules, regulations, and do’s and don’ts of consumer promotion activity.

Karen Jeffers, Member Pullman & Comley LLC and founder of Jeffers Cowherd PC, along with her colleague, Russell Anderson, will delve into thorny contemporary issues, such as text message promotions, how the Children’s Online Privacy Protection Act (COPPA) can be involved in these types of promotions, limitations imposed by the Telephone Consumer Protection Act (TCPA), and conducting promotions on social media (Facebook, Twitter, etc.).

The session will include discussion relating to the legal privacy issues that are raised by promotions, since many types of promotions are aimed at collecting participant data.

What You Will Learn

  • Agency employees who are relatively new to the industry will gain essential information on the legal fundamentals of promotion activities
  • More seasoned agency executives will learn how to assess promotion-event legal risks and gain techniques for structuring promotional event safeguards.

Who Should Attend
Junior to mid-level advertising professionals

About Your Webinar Leaders
Karen Jeffers practices primarily in the areas of general corporate and business law, with an emphasis on marketing and advertising law. She has more than 30 years of experience working with a varied clientele and enjoys using her skills to quickly understand a client’s situation, helping to solve both the legal issues at hand and the entire business problem. In the marketing and advertising field, Karen has supported clients through the major industry changes that have taken place during the past two decades. She has assisted clients in dealing with virtually every aspect of a campaign (from claim substantiation to copyright and trademark issues, focusing on minimizing the client’s risk, while preserving the overall marketing objectives. Karen has also been a key advisor to consumer product and services companies with respect to the legal issues they confront in marketing and advertising.

russell-andersonRussell Anderson is a commercial and corporate attorney with a focus on supporting marketing, market research and technology clients. Often serving in the role of outside general counsel, Russell brings a broad perspective to understanding and serving his clients’ needs. He represents a leading global communications firm and also has experience in many other areas of the marketing/advertising industry, including promotions and sweepstakes law compliance.

Russell has also represented numerous companies in the market research industry, and previously served as outside governmental affairs counsel to the largest trade group for market research businesses in the United States.

Pricing For Individual Webinar

Member Pricing Non-Member Pricing
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1,299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

Special pricing when you register for all 6!

Learn more here.
Member Pricing Non-Member Pricing
  • Individual: $749
  • Conference Room*: $1,875
  • Unlimited**: $5,399
  • Individual: $1,299
  • Conference Room*: $3,775
  • Unlimited**: $6,999

Cancellations
A 10% cancellation fee will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0742