Agency Growth: Build Your Agency Like You’re Going to Sell It

Location Details:
4A's Webinar

Please Note: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Applying best practices from Mirren’s new business training, Brent Hodgins of Mirren will step back and take a look at building a sustainable infrastructure for growth. Whether or not you plan to sell your agency won’t be the point of the session. Building a high-value company, driven by a sales machine, will be.

There is a specific set of characteristics that holding companies and investors look for when paying a premium for an agency. Looking through the unique lens of an investor, Brent will address how these characteristics inform the building of a powerful growth and new business engine.

Higher-value agencies have taken a step-by-step approach to remove the CEO from the day-to-day operations of the business. They have built a company that does not require the minute-by-minute guidance of the owners. As a result, they have better talent running more efficient systems, all performing in a consistent fashion. This session will address the key concepts behind building such an infrastructure for your agency – with a particular focus on impacting new business.

What You Will Learn:

  • The steps required to build an operation that will run more independently from the CEO
  • How to build an efficient “machine-like” infrastructure to drive the growth of your agency
  • How to uncover high-value market opportunities for your agency
  • How to ensure you have a high-growth team in place, with the right people in the right roles

Who Should Attend:

  • Agency CEOs
  • Senior management
  • Those playing a key role in the growth of the agency

About the Webinar Series Leader:
Brent Hodgins is the Managing Director at Mirren, a firm that specializes in advanced new business training for agencies. Each year, more than 700 agencies participate in Mirren’s training programs, conferences and webinars. Brent has trained CEOs and their management teams in every major region of the world. His approach to converting business is down to a science – strategic and methodical, but often contrarian. In fact, he believes agencies have no choice but to break many of the rules for new business and organic growth, as the process is purposely designed by clients to commoditize agencies. Brent built his career in the agency business working at Leo Burnett, TBWA and Wieden+Kennedy.

Pricing For Individual Webinar

Member Pricing Non-Member Pricing
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1,299**

Purchase the entire series (that’s 4 webinars) for a special bundle price!
Learn how today.

Member Bundle Pricing Non-Member Bundle Pricing
  • Single Registrant: $499
  • Full Conference Room + Action Guide: $1,250*
  • Unlimited Access + Action Guide: $3,599**
  • Single Registrant: $875
  • Full Conference Room + Action Guide: $2,499*
  • Unlimited Access + Action Guide: $4,699**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.


Cancellations
A 10% cancellation fee will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0756