Agency Planner Essentials: Getting to Your Most Powerful Message

Location Details:
4A's Webinar

Webinar Recording Available!

Please Note: Unless otherwise stated, all webinars are scheduled in Eastern Time.

Are you stuck in a messaging rut and need a fresh way to express your brand? In this webinar, you will learn about a strategic toolkit you can use to create, curate, and analyze a wide spectrum of potential messaging for your next campaign.

What You Will Learn:

  • How a customer insight leads to your message
  • How to create a Message Matrix
  • How to use the Messaging Evaluator Tool
  • How to pressure test messages through Reasons to Believe (RTBs)
  • Benchmarking: how other companies are selecting the best messaging for their work

Who Should Attend:
Junior- to mid-level account managers and planners

About the Trainer:

Annette Tully, Senior Consultant at Noetic Consultants. Uniquely balancing marketing strategy, creative and process, Annette’s business experience is broad and diverse having worked for companies like CEB, Discovery Communications, and Gensler. From marketing strategy and research, to advertising and multimedia design and creation, she applies a human-centered mindset to achieve clients’ business goals. At Noetic, Annette has developed marketing plans, training programs and content for Wells Fargo, Scripps Networks, CoverGirl, Firestone. Annette received her MA from American University.

Noetic Consultants is a marketing consultancy offering brand strategy, research, training and facilitation services to senior leaders and their teams. We provide fresh perspectives and intelligent thinking to help you achieve your goals. We are distinct in our approach because we are culturally aware of and adaptable to your organization. We are highly adept at creating clarity where it is lacking, and act as a catalyst for your team to realize important results.


Pricing For Individual Webinar

Member Pricing Non-Member Pricing
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1,299**

Purchase the entire series (that’s 3 webinars) for a special bundle price!
Learn how today.

Member Pricing Non-Member Pricing
  • Individual: $375
  • Conference Room*: $949
  • Unlimited**: $2,699
  • Individual: $660
  • Conference Room*: $1,875
  • Unlimited**: $3,499

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

Cancellations
A 10% cancellation fee will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0742