Digital Acceleration Series: Analytics, Measurement & Optimization

Location Details:
4A's Webinar Series

Today, increasing amounts of media are managed using ad tech and programmatic tools, which means you must be better than ever at measurement, analytics and optimization.

In this webinar, we’ll show you how to improve and maximize the impact of your campaign through tips and best practices in measurement, analytics and optimization. Participants will learn how to leverage tools like Google Analytics and Campaign Reports to track success and optimize campaigns.

This is the sixth in an eight-part Digital Acceleration Series.

What You Will Learn

  • How to approach measurement and the basics of linking measurement to a marketing funnel framework
  • The fundamentals of measurement in paid, performance and social media
  • How to define conversion events and goals to help optimize your campaigns
  • The basics of Google Analytics and Campaign Reports

Who Should Attend
Account managers, media planners and strategists who are new to digital and want to develop their skills

nick-new-headshot-1About the Trainer

Nick New, managing director of The Knowledge Engineers by AVADO, has spent the past 10 years developing digital best practice. For the past eight years, Nick has been working with marketers, advertising agencies and media owners globally to develop digital vision and capability.

 

Pricing For Individual Webinar

Member Pricing Non-Member Pricing
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1,299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

Special pricing when you register for all 8!

Register here.
Member Pricing Non-Member Pricing
  • Individual: $999 (savings: $193)
  • Conference Room*: $2,500 (savings: $292)
  • Unlimited**: $7,199 (savings: $793)
  • Individual: $1,775 (savings: $297)
  • Conference Room*: $5,000 (savings: $592)
  • Unlimited**: $9,349 (savings: $1,043)

Cancellations
A 10% cancellation fee will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0742