Digital Acceleration Series: Maximizing Retail Impact With E-Commerce Fundamental

Location Details:
4A's Webinar Series

The rise of e-commerce has radically transformed the way the world does business at every imaginable level — from small businesses taking their first step into the online marketplace to the cut and thrust of global competition via sites such as Amazon or Alibaba.com.

The sharp focus of retail sales drives digital best practice to an extremely high standard. And we can learn a great deal about how to manage people to conversion, which, at its simplest, involves having people do what we want them to do, whether buying an item or clicking on a piece of content.

The rise of e-commerce has radically transformed the way the world does business at every imaginable level — from small businesses taking their first step into the online marketplace to the cut and thrust of global competition via sites such as Amazon or Alibaba.com.

The sharp focus of retail sales drives digital best practice to an extremely high standard. And we can learn a great deal about how to manage people to conversion, which, at its simplest, involves having people do what we want them to do, whether buying an item or clicking on a piece of content.

In this webinar, we’ll teach you the core principles, processes and insights of e-commerce on both desktop and mobile to maximize the impact of marketing activity and drive success for a website.

This is the last in an eight-part Digital Acceleration Series.

What You Will Learn

  • Core principles, processes and insights of e-commerce on desktop and mobile
  • How to define the marketing strategy to maximize impact of activity and drive success for the website
  • How to optimize filling out forms or completing a checkout/registration
  • How mobile has changed the retail landscape
  • How the role of online shopping has a critical role in offline behavior

Who Should Attend
Account managers, media planners and strategists who are new to digital and want to develop their skills

nick-new-headshot-1About the Trainer

Nick New, managing director of The Knowledge Engineers by AVADO, has spent the past 10 years developing digital best practice. For the past eight years, Nick has been working with marketers, advertising agencies and media owners globally to develop digital vision and capability.

 

Pricing For Individual Webinar

Member Pricing Non-Member Pricing
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1,299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

Special pricing when you register for all 8!

Register here.
Member Pricing Non-Member Pricing
  • Individual: $999 (savings: $193)
  • Conference Room*: $2,500 (savings: $292)
  • Unlimited**: $7,199 (savings: $793)
  • Individual: $1,775 (savings: $297)
  • Conference Room*: $5,000 (savings: $592)
  • Unlimited**: $9,349 (savings: $1,043)

Cancellations
A 10% cancellation fee will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0742