Digital Acceleration Series: The Key to Managing Customer Relationships Online

Location Details:
4A's Webinar

Webinar Recording Available!
Customer Relationship Management (CRM) combines best practice in leveraging the major digital channels – e-mail, mobile and social – with data analysis and campaign optimization. It’s a critical skill for today’s digital marketers and for driving results for your client.

In this webinar, we’ll cover how CRM can be used to drive brand loyalty through e-mail, mobile and social, while sharing the essential principles of CRM optimizations.

This is the seventh in an eight-part Digital Acceleration Series.

What You Will Learn

  • Introduction to CRM and CRM strategy
  • The key platforms to drive CRM success
  • Best practice in CRM optimization to maximize subject line, headline, message content, layout and frequency

Who Should Attend
Account managers, media planners and strategists who are new to digital and want to develop their skills

About the Trainer
Nick New, managing director of The Knowledge Engineers by AVADO, has spent the past 10 years developing digital best practice. For the past eight years, Nick has been working with marketers, advertising agencies and media owners globally to develop digital vision and capability.

Pricing For Individual Webinar

Member Pricing Non-Member Pricing
  • Single Registrant: $149
  • Full Conference Room + Action Guide: $349*
  • Unlimited Access + Action Guide: $999**
  • Single Registration: $259
  • Full Conference Room + Action Guide: $699*
  • Unlimited Access + Action Guide: $1,299**

* Full Conference Room provides one link to use in a Conference Room. No limitation on number of viewers.
** Unlimited Access gives each employee the chance to view the webinar from his or her own computer. A special link will be sent to one person that can then be forwarded to the rest of the agency. At the conclusion of the webinar, a link to the recorded webinar will be sent to the agency or company that signed up for the Unlimited Access option. This link is available for 2 weeks.

EXCLUSIVE Action Guide provided with all Conference Room or Unlimited webinar purchases. These Action Guides allow for a facilitated group discussion after the webinar has ended so that the learning can be immediately applied on the job.

Special pricing when you register for all 8!

Member Pricing Non-Member Pricing
  • Individual: $999 (savings: $193)
  • Conference Room*: $2,500 (savings: $292)
  • Unlimited**: $7,199 (savings: $793)
  • Individual: $1,775 (savings: $297)
  • Conference Room*: $5,000 (savings: $592)
  • Unlimited**: $9,349 (savings: $1,043)

Cancellations
A 10% cancellation fee will be applied to any cancellation.

Questions?
Please contact webinar@aaaa.org | 212-850-0742